Growth Marketing Manager – Retention & Lifecycle
Location - HSR Layout, Bangalore
Budget - 20 LPA
We are looking for a Growth Marketing Manager - Retention & Lifecycle to own user engagement, lifecycle marketing, and retention. You will use behavioural insights, experimentation, and multi-channel communication to improve how users engage with and return to HashFame.
This is a growth and marketing-led role, not a Product Management role.
Primary Responsibilities :
- Own Retention & Engagement Metrics: Track and improve D1/D7/D30 retention, repeat usage, engagement, reactivation, conversion, and other key lifecycle metrics.
- Drive Lifecycle Marketing: Build and optimize user journeys across WhatsApp, Push Notifications, Email, SMS, and in-app communication.
- Build User Segmentation: Create cohorts based on user behaviour, intent, activity, and lifecycle stage to deliver relevant communication and experiences.
- Run Growth Experiments: Design and execute A/B tests across messaging, timing, channels, cohorts, and campaigns to identify scalable retention levers.
- Turn Data into Action: Analyze cohorts, funnels, and behavioural patterns to identify drop-offs and translate insights into clear retention initiatives.
- Own Campaign Execution: Define campaign objectives, build execution plans, launch initiatives, monitor performance, and continuously improve outcomes.
- Improve User Journeys: Identify opportunities across activation, engagement, retention, and reactivation to reduce user drop-offs and increase repeat usage.
- Measure Business Impact: Evaluate campaigns against engagement, retention, conversion, and business outcomes rather than communication metrics alone.
Secondary Responsibilities :
- Cross-functional Collaboration: Work closely with Product, Analytics, Content, Design, and Business teams to execute retention initiatives and solve user journey gaps.
- Referral & Growth Loops: Identify and test referral, reactivation, and other organic loops that can increase repeat engagement and bring users back to the platform.
- Opportunity Identification: Identify high-impact retention opportunities through user behaviour, market insights, and rapid experimentation.
- Stakeholder Reporting: Present performance, learnings, challenges, and actionable recommendations to leadership and relevant teams.
- Product Recommendations: Surface product improvements based on retention data and user behaviour while partnering with the Product team for implementation.
What We're Looking For
- 2–4 years of experience in Retention, Lifecycle Marketing, CRM, Consumer Growth, or Growth Marketing, preferably in a B2C technology company.
- Hands-on experience with CRM/lifecycle tools and multi-channel campaigns.
- Strong understanding of retention, cohorts, funnels, segmentation, experimentation, and user behaviour.
- Comfortable working with data and independently deriving actionable insights.
- Strong experimentation mindset with the ability to move from hypothesis → execution → measurement → iteration.
- Hands-on operator who can own both strategy and execution in a fast-moving environment.
