Role Overview:
We are looking for a Growth Marketing Manager who can develop and execute digital marketing strategies, enhance brand presence, analyse markets, and support global business expansion.
This role will eventually evolve into leading a team of SEO specialists, writers, and digital marketing executives.
Responsibilities:
- Plan and execute growth-focused digital marketing campaigns across SEO, SEM, social media, email, and paid ads.
- Develop marketing strategies aligned with global business goals.
- Manage content strategy for website, blogs, landing pages, and social platforms.
- Monitor campaign performance using analytics tools; generate insights and reports.
- Optimize customer acquisition funnels and improve ROI.
- Conduct market and competitor research to support brand positioning.
- Coordinate with US-based leadership teams for marketing initiatives.
- Manage relationships with agencies, vendors, and external partners.
- Guide and support future team members (writers, SEO specialists, digital marketing executives).
Required skills and Qualification:
- 3-6+ years of proven experience in digital marketing and growth strategy.
- Strong knowledge of SEO, Google Ads, Meta Ads, LinkedIn marketing, email campaigns, and analytics tools.
- Experience in FinTech, SaaS, or technology domains is a strong advantage.
- Ability to independently plan and execute marketing strategies.
- Strong analytical skills with experience in GA4, CRM tools, and performance metrics.
- Excellent communication, creativity, and project management skills.
- Ability to collaborate with international teams and work in a fast-paced environment.
Nice to have:
- Experience working with US or international markets.
- Team management or mentoring exposure.
- Knowledge of marketing automation tools.
