Role Name: Growth Marketing Manager
About the Role: We're seeking a dynamic Senior Product Marketing & Demand Generation Lead to drive growth and awareness for our Famous product. You will play a pivotal role in creating and executing comprehensive go-to-market strategies, leveraging compelling content and data-driven outreach to accelerate lead generation, particularly targeting enterprise clients. This role combines strategic product marketing insight with hands-on growth tactics, ideal for someone who thrives in bridging creative storytelling with analytical growth hacking.
What You'll Do:
- Strategic Growth and Demand Generation:
- Develop and implement full-funnel demand generation strategies aligned with revenue goals
- Execute outbound marketing strategies, including cold email, LinkedIn outreach, account-based marketing (ABM), and multichannel campaigns
- Build and manage targeted lead lists using tools such as Apollo, LinkedIn Sales Navigator, ZoomInfo, Hunter, Lusha, etc
- Continuously optimize campaigns based on analytics to improve lead quality, pipeline velocity, and conversions
- Product Marketing and Content Development:
- Craft clear, persuasive messaging that highlights our product's unique value, tailored specifically for enterprise audiences
- Lead content creation initiatives, including blogs, case studies, landing pages, whitepapers, ebooks, and sales collateral to drive awareness, consideration, and conversion
- Collaborate closely with sales, product, and design teams to ensure alignment of messaging, product positioning, and customer experience
- Analytics, Optimization, and Revenue Impact:
- Monitor, analyze, and report on campaign performance, pipeline growth, lead conversion, and overall marketing ROI
- Leverage insights and data from platforms such as HubSpot and other CRM/marketing automation tools to inform strategy and execution
- Implement A/B testing frameworks across messaging, content, and user experiences to maximize impact and revenue outcomes
- Cross-functional Collaboration & Stakeholder Management:
- Serve as a key liaison between product, sales, content, and operations teams, ensuring cohesive execution of go-to-market activities
- Develop strategic partnerships and co-marketing opportunities to expand reach and accelerate market penetration
What You Bring:
- 47 years of proven experience in product marketing, demand generation, or B2B SaaS growth roles
- Demonstrable expertise in developing and executing successful outbound campaigns using platforms like Apollo, LinkedIn Sales Navigator, ZoomInfo, Hunter, and similar tools
- Exceptional content marketing skills with experience in creating high-quality blogs, case studies, and sales enablement materials
- Strong analytical mindset with proficiency in CRM and analytics platforms (HubSpot, etc.)
- Excellent copywriting, storytelling, and strategic communication abilities
- A proactive, results-oriented attitude with a passion for continuous learning and experimentation
Nice to Have:
- Previous experience in early-stage startups or roles involving building growth and marketing functions from scratch
- Familiarity with AI-driven personalization and marketing automation tools
- Bachelor's degree in Marketing, Business, Communications, Data Science, or related field; Master's degree preferred
What We Offer:
- Opportunity to shape the growth trajectory of a rapidly scaling product
- Collaborative and innovative work environment
- Competitive compensation package with performance-based incentives
