Growth Marketing Manager

ABOUT MULTIPLY

Backed by Pidilite, Multiply is a digital platform for India's interior contractors—helping them grow, win more projects, and work smarter. From lead generation to quote creation for contractors, we're solving big problems no one has tackled before.

We're a lean, fast-moving team where everyone works closely with leadership and owns real outcomes.

THE ROLE

We're looking for someone who thinks in numbers first, runs paid media with confidence, and connects campaign decisions to business outcomes—not just CTRs.

You'll own performance marketing, data analysis, and growth operations across Multiply's channels. You'll work directly with the Growth Head, contribute to strategy, and help build systems that scale as we launch new products.

This role is approximately 70% execution and 30% strategy, with room to grow.

WHAT YOU'LL OWN

• Paid Media: Performance marketing across Meta Ads and Google Ads, including campaign setup, audience management, budget allocation, and optimisation.
• Data & Analysis: Weekly funnel reporting, conversion analysis, and campaign performance using Metabase and Google Sheets. You own the numbers, not just the dashboards.
• Growth Strategy: Contribute to campaign planning, channel experiments, and messaging.
• CRM & Lifecycle: CleverTap journeys, segments, and push notifications.
• Attribution: AppsFlyer setup, campaign tagging, and event-tracking hygiene.
• WhatsApp & PN Operations: Broadcast scheduling, list management, and in-app and FCC publishing.

TOOLS YOU'LL WORK WITH

• Meta Ads and Google Ads: Hands-on experience required with real budgets, not boosted posts.
• Metabase: Funnel analysis, data pulls, and performance reporting.
• Google Sheets: Advanced formulas, dashboards, and campaign trackers.
• CleverTap: Journeys, segmentation, and push notifications; learnable on the job with strong fundamentals.
• AppsFlyer: Attribution, campaign tagging, and event monitoring.
• AI tools: ChatGPT, Claude, and Gemini, used daily for speed and analysis.

WHO YOU ARE

• 1–3 years of experience in performance marketing or growth; startup experience is strongly preferred.
• You think in funnels—acquisition, activation, and retention are not just words to you.
• You're comfortable saying, The data says X, so we should do Y, and being wrong sometimes.
• Organised and proactive; nothing slips through the cracks.
• AI-native: tools make you faster, not dependent.
• Comfortable working in a hybrid setting and directly with leadership.