Growth Marketing Manager

About the Company

Location: India / Vancouver / Remote

Experience: 4–8 years

Working Model: Dedicated resource / Client-facing

Industry: SaaS / Technology / Consumer Apps

Work hours: Vancouver Time Zone (Pacific Time Zone)

About the Role

D2C Growth Manager – Web & Mobile App

We are looking for a D2C Growth Manager with hands-on experience growing web and mobile applications in a direct-to-consumer environment. This is not a traditional digital marketing role. The ideal candidate will understand the complete D2C growth funnel — from customer acquisition and app-store discovery through website conversion, app installation, onboarding, activation, paid conversion and retention. You will work closely and directly with the client on a day-to-day basis and will be responsible for translating growth objectives into measurable acquisition, conversion and retention programs.

Responsibilities

What You'll Own

• Customer Acquisition
• Develop and execute D2C customer acquisition strategies across Meta, Google, YouTube and other relevant channels.
• Manage and optimize paid acquisition campaigns based on CAC, conversion and LTV.
• Identify and test new acquisition channels, audiences, creatives and messaging.
• Develop audience segmentation and customer acquisition strategies.

App Store Growth & ASO

• Develop and execute App Store Optimization (ASO) strategies.
• Work with Apple App Store and Google Play Store listings, keywords, creative assets and messaging.
• Experience with Apple Search Ads and Google App Campaigns is highly desirable.
• Analyze app-store performance and continuously improve install conversion.
• Understand the differences between web acquisition and mobile-app acquisition.

Web Conversion & CRO

• Analyze the website/web-app customer journey from landing page through signup and conversion.
• Identify conversion drop-offs and recommend improvements.
• Develop and test landing pages, messaging, CTAs and customer journeys.
• Work with product/design/development teams to improve conversion rates.

App Onboarding & Activation

• Understand and optimize the journey from:
• Install → Signup → Onboarding → First Value → Activation
• Identify friction points preventing users from reaching the product's aha moment.
• Develop onboarding, lifecycle and activation strategies.

Retention & Lifecycle Marketing

• Develop strategies to improve D1/D7/D30 retention and ongoing engagement.
• Build lifecycle campaigns across email, push notifications, SMS and other relevant channels.
• Develop re-engagement and win-back campaigns.
• Identify opportunities for upselling, cross-selling and increasing customer lifetime value.

Analytics & Growth Optimization

• Own and monitor the complete growth funnel:
• Traffic → Visit → Signup → Install → Activation → Paid Conversion → Retention → Revenue
• Track CAC, CPI, CPA, conversion rate, activation rate, retention, ARPU and LTV.
• Use analytics and customer behavior data to identify growth opportunities.
• Run A/B tests and make decisions based on measurable results.

Qualifications

• Required Experience
• 4+ years of hands-on digital/growth marketing experience.
• Proven experience in D2C / B2C SaaS, mobile apps, web apps or consumer technology products.
• Strong understanding of the complete D2C customer journey.
• Hands-on experience with paid acquisition platforms such as Meta Ads and Google Ads.
• Experience with Apple Search Ads and/or Google App Campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with web conversion optimization and landing-page testing.
• Experience with user onboarding, activation and retention.
• Strong understanding of customer acquisition economics, particularly CAC, LTV and ROAS.
• Comfortable working with analytics platforms and interpreting user behavior data.
• Strong communication skills and ability to work directly with founders/client leadership.

Required Skills

• Hands-on digital/growth marketing in D2C / B2C SaaS, mobile apps, web apps or consumer technology products.
• Paid acquisition platforms: Meta Ads, Google Ads.
• Apple Search Ads and/or Google App Campaigns.
• App Store Optimization (ASO).
• Web conversion optimization and landing-page testing.
• User onboarding, activation and retention.
• Customer acquisition economics: CAC, LTV, ROAS.
• Analytics platforms and user behavior data interpretation.
• Strong communication and client-facing collaboration.

Preferred Skills

Strongly Preferred

• Experience with:
• SaaS mobile applications
• Subscription-based products
• Freemium products
• App Store growth
• Apple Search Ads
• Google Play
• Mixpanel / Amplitude / GA4
• Firebase
• AppsFlyer / Adjust / Branch
• CRM and lifecycle automation
• UGC / creator-led acquisition
• Referral and loyalty programs
• A/B testing and experimentation