Company: iDigitalPreneur
Location: Delhi ( Dwarka Sec 13 )
Employment Type: Full-Time
Experience: 4-6 Years
Department: Marketing & Brand
Role Overview
- Own the complete Marketing, Brand, Growth, Content, PR, and Communications function at iDigitalPreneur.
- Develop and execute the long-term marketing strategy to establish iDigitalPreneur as a credible and recognised digital education brand in India.
- Drive integrated marketing initiatives across Hindi and English markets.
- Act as a strategic business leader, connecting marketing strategy with overall business growth and revenue objectives.
Key Responsibilities:
Brand & Marketing Strategy
- Define and execute the overall brand and marketing vision.
- Establish clear brand positioning, messaging, and differentiation.
- Develop long-term strategies for brand awareness, credibility, and market leadership.
- Monitor market trends, customer behaviour, and competitive intelligence.
- Identify emerging market opportunities and growth areas.
PR & Communications
- Lead the overall PR and corporate communications strategy.
- Drive national and regional media coverage across relevant publications and platforms.
- Build and maintain relationships with media houses, journalists, and industry influencers.
- Develop leadership thought-leadership and personal branding initiatives.
- Manage brand reputation and crisis communications.
Content & Brand Storytelling
- Build a scalable content strategy across Hindi and English.
- Establish a structured system for capturing and leveraging student and affiliate success stories.
- Drive video testimonials, case studies, transformation stories, and other credibility-led content.
- Ensure consistent brand messaging across all marketing touchpoints.
Growth & Performance Marketing
- Oversee performance marketing and customer acquisition strategies.
- Drive measurable growth across relevant digital channels.
- Ensure marketing initiatives contribute to lead generation, conversions, revenue, and ROI.
- Analyse campaign performance and continuously optimise marketing investments.
Community & Customer Advocacy
- Build community-led growth initiatives across students, affiliates, creators, and relevant audiences.
- Develop strategies to convert successful students and affiliates into long-term brand advocates.
- Strengthen engagement, trust, and brand loyalty within the community.
Team & Agency Management
- Build, lead, and mentor a high-performing marketing team.
- Define team structures, KRAs, KPIs, and performance goals.
- Manage external agencies, PR partners, creators, vendors, and strategic partners.
- Establish strong collaboration between Marketing, Sales, Product, and Leadership teams.
Budget & Business Management
- Own the overall marketing budget and ensure effective utilisation of marketing spends.
- Track and optimise key metrics including ROI, CAC, revenue contribution, brand awareness, and campaign performance.
- Present monthly marketing performance and business insights to the leadership team.
- Ensure marketing investments are aligned with business priorities and growth objectives.
Key Requirements
- 8+ years of experience in Marketing, Brand, Growth, or a related leadership role.
- Proven experience in building and leading marketing teams.
- Strong expertise across Brand, PR, Content, Performance Marketing, Growth, and Communications.
- Strong understanding of the Indian consumer and digital ecosystem.
- Experience in EdTech, D2C, Consumer Internet, Digital Products, Media, or Creator Economy preferred.
- Strong commercial and business acumen with a data-driven approach to decision-making.
- Excellent leadership, communication, strategic thinking, and stakeholder-management skills.
- Strong understanding of both Hindi and English-speaking markets.
- Demonstrated ability to build brands, not just manage individual marketing channels.
Key Success Metrics
- Brand awareness and market positioning.
- Marketing-driven revenue and business growth.
- Customer acquisition efficiency and ROI.
- PR visibility and media presence.
- Growth of student and affiliate communities.
- Quality and volume of success stories and testimonials.
- Marketing team performance and scalability.
- Overall contribution of marketing to business objectives.
