Job Description
The Role As a Growth Marketing Manager, you will own paid acquisition and lead generation end-to-end. You will be responsible for driving high-quality leads, improving conversion efficiency, and building scalable growth systems. This is a high-ownership role that combines performance marketing, analytical thinking, and experimentation. What You'll Own
- End-to-end paid acquisition across platforms including Google, YouTube, Instagram, and LinkedIn
- Lead generation strategy with a focus on quality and conversion
- Campaign setup, optimization, and scaling across channels
- Funnel performance including lead quality, conversion rates, and CAC
- Data tracking, reporting, and performance analysis
- Collaboration with sales, program, and leadership teams to align on outcomes
- Continuous experimentation with new channels, creatives, and strategies What Problems You'll Solve
- Improving lead quality while maintaining scale
- Reducing CAC and improving overall growth efficiency
- Bridging the gap between marketing leads and actual conversions
- Identifying and fixing bottlenecks across the acquisition funnel
- Building a predictable and scalable growth engine How This Role Evolves In the initial phase, your focus will be on understanding current campaigns, improving performance, and driving consistent lead flow. Over time, you will build scalable systems, improve efficiency across channels, and contribute to long-term growth strategy. Based on your trajectory, this role can evolve into owning the growth function or leading a larger performance marketing team. What We're Looking For
- Strong understanding of performance marketing, growth strategies, and lead generation
- Experience in running and optimizing paid campaigns across major platforms
- Strong analytical mindset with the ability to work with data and metrics
- Good intuition for audience targeting, messaging, and positioning
- High ownership mindset with a bias for execution
- Comfort working in a fast-paced startup environment What This Role Is Not This is not a campaign execution-only role. We are not looking for someone who only runs ads. We are looking for someone who owns growth outcomes, improves systems, and drives efficiency across the funnel.
Required Skills
[Growth Marketing, Demand Generation, Marketing Automation, Marketing Analytics]
Additional Information
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