Growth Marketing Manager - HRMS/HCM

Role: SME Saas Marketing

Experience: 7-9 years

Rel experience: 4-8 years

Location: Coimbatore (WFO)

JD:

48 years of experience in digital marketing for HRMS or HCM - related SaaS products. Convert marketing strategy into an actionable marketing calendar within the stipulated budget, prioritizing activities that accelerate Trial-to-Paid Conversion. Apply multi-channel digital marketing experience, focusing on B2B SaaS products across the Awareness to Advocacy lifecycle, with a keen focus on logo acquisitions and Cost of Acquisition (CoCA). Possess expertise in using digital marketing tools like automation platforms, email tools, social media properties, and advanced analytics, integrating them into automated workflows. Execute marketing programs by seamlessly collaborating with the shared services team (Content, Graphics, Data, Web Tech). Maintain Accountability for Demo Signups (where applicable) and the final Logo Acquisition volume for Product. Be highly Data and Analytics savvy to track funnel performance, drop-off points, and run continuous optimization experiments.

Proven accountability for achieving logo acquisition targets and a demonstrated obsession with optimizing the Cost of Customer Acquisition (CoCA). Expert-level proficiency in setting up and managing end-to-end campaigns within a full MarTech Stack (MAP, CRM, Analytics, Paid Platforms like Google Ads/LinkedIn).

Must-Have Skills

Expert in SaaS product marketing with full cycle marketing experience (Aware -> Advocate/ Discover -> Delight).