Key Responsibilities
Brand & Messaging
- Own brand messaging, positioning, and value proposition across all touchpoints
- Develop and maintain core marketing collateral: website content, pitch decks, one-pagers, case studies, and sales enablement assets
- Ensure brand consistency across digital, events, and outbound campaigns
Demand Generation
- Plan and execute multi-channel demand generation campaigns including:
- Content marketing
- Webinars and virtual events
- Email marketing
- LinkedIn and performance marketing
- Retargeting and nurture campaigns
- Drive high-quality MQL and SQL generation aligned with sales priorities
Digital & Performance Marketing
- Oversee website performance, traffic growth, and conversion optimization
- Manage paid media strategy, budgets, and ROI tracking
- Work with agencies and internal teams on SEO, SEM, paid social, and analytics
Team & Stakeholder Management
- Manage internal digital marketing team and external agencies
- Own the marketing calendar, campaign planning, and budget allocation
- Collaborate closely with Sales, CCO, and Leadership for GTM alignment
Events & Thought Leadership
- Own event strategy including conferences, roundtables, and hosted events
- Support the CCO and leadership as speakers with narratives, presentations, and supporting assets
- Ensure events contribute to pipeline and brand authority
Marketing Operations & Sales Enablement
- Set up and optimize lead nurturing, scoring, and handoff to sales
- Implement and manage marketing automation tools and CRM integration
- Track funnel performance and continuously optimize conversion rates
Key Performance Indicators (KPIs)
- Lead Metrics
- MQLs and SQLs generated
- MQL SQL conversion rate
- Revenue Impact
- Marketing-sourced and marketing-influenced pipeline ()
- Cost per Lead (CPL) and Customer Acquisition Cost (CAC)
- Digital Performance
- Website traffic growth
- Visitor-to-lead conversion rate
- Campaign ROI and performance benchmarks
- Content & Events
- Number of webinars, roundtables, and events executed
- Attendance, engagement, and qualified leads generated
- Brand Health
- Share of voice
- Inbound lead quality
- Direct and branded search growth
