Growth Marketing Manager

About BrainStorm Force

BrainStorm Force is the team behind Astra — the world's most popular WordPress theme with 2M+ active installs — and a growing suite of SaaS products including CartFlows, SureCart, SureForms, and OttoKit. We're a bootstrapped, profitable, fully remote team of 200+ building digital products used by millions of websites globally.

We operate a product-led growth (PLG) model — our free products drive discovery, and great marketing converts users into paying customers. This is not an agency role. This is full ownership of growth.

Why You'll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

The Role

We're hiring a Growth Marketing Manager who has lived and breathed SaaS marketing and product-led growth. You've worked at a company where the product itself was the primary acquisition channel — and you've built, optimized, and scaled the marketing engine around it.

If you've marketed WordPress plugins, themes, SaaS tools, or any digital product with a freemium or self-serve model — this role was made for you.

What You'll Own

• Design and execute multi-channel growth campaigns across SEO, paid, email, affiliates, and content
• Build and optimize PLG funnels: free → trial → paid → retention
• Own channel performance: improve CAC, LTV, ROAS, and conversion rates
• Run A/B and multivariate experiments to validate growth hypotheses
• Monitor performance using GA4, Looker Studio, Hotjar, Semrush, and Ahrefs
• Scale affiliate and creator partnerships with strategic campaigns
• Coordinate product launches across channels end-to-end
• Mentor junior marketers and guide cross-functional execution

What We're Looking For

Must Have:

• 4–9 years of digital/growth marketing experience
• Proven experience marketing a SaaS product or digital product (plugin, app, platform, theme)
• Hands-on experience in a product-led growth (PLG) environment
• Strong grasp of conversion funnels, CAC, LTV, ROAS, and attribution
• Proficiency in GA4, Semrush or Ahrefs, Meta Ads Manager, UTM tracking
• Excellent analytical thinking — you make decisions with data

Great to Have:

• Experience marketing WordPress themes or plugins
• Knowledge of the WordPress ecosystem (Elementor, WooCommerce, Gutenberg)
• Experience with email automation, lifecycle marketing, or affiliate programs
• Familiarity with AI tools for marketing workflows

Success in this role will be measured through:

• Growth in product signups and activated users.
• Improvement in trial-to-paid and visitor-to-signup conversion rates.
• Increased product revenue and expansion revenue.
• Reduced Customer Acquisition Cost (CAC).
• Improved retention and engagement metrics.
• Growth of affiliate, partnership, and creator-driven revenue.
• Successful execution of product launches and feature adoption campaigns.
• Improved team efficiency and timely campaign execution.

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