Growth Marketing Manager

Location: kozhikode

Job Type: Full-time

Department: Growth & Marketing

Experience: 3+ years in Growth Marketing / Performance Marketing / Demand Gen

About Beat Education

At Beat Education, we are on a mission to bridge the skill gap and empower professionals and corporate teams with industry-ready training, certifications, and career transformation programs. As we expand our reach, we're looking for a data-driven, strategic, and execution-focused Growth Manager to lead our user acquisition, corporate pipeline, and revenue expansion strategies.

About the Role

As our Growth Manager, you will own the end-to-end growth funnel for Beat Education. You will design, execute, and optimize multi-channel strategies across B2C (individual learners) and B2B (corporate training & enterprise partnerships). If you thrive at the intersection of data, creativity, performance marketing, and sales enablement, this role is for you.

Key Responsibilities

• Funnel Ownership: Own the full customer journey—from awareness and lead generation to conversion, retention, and referral.
• Performance Marketing: Plan, execute, and optimize paid campaigns across digital channels (Meta Ads, LinkedIn Ads, Google Search/Display, YouTube).
• B2B & Corporate Growth: Partner with sales and corporate training teams to build predictable lead generation pipelines targeting HR heads, founders, and L&D decision-makers.
• Conversion Rate Optimization (CRO): Run continuous A/B testing on landing pages, ad creatives, lead magnets, and email/WhatsApp drip campaigns to maximize conversion rates.
• Data & Analytics: Monitor metrics across channels (CAC, ROAS, LTV, conversion rates) and turn data into actionable growth levers.
• Product-Led & Organic Growth: Collaborate with content and product teams to leverage SEO, webinars, community initiatives, and organic growth channels.

What We're Looking For

• 3+ years of proven experience in growth marketing, performance marketing, or demand generation (EdTech or B2B SaaS experience is a strong plus).
• Hands-on expertise with advertising platforms (Meta Ads Manager, LinkedIn Campaign Manager, Google Ads) and marketing automation tools.
• Data-fluent mindset: Comfort with analytics tools (Google Analytics 4, Mixpanel, or similar) and running experiment frameworks.
• Strong understanding of B2B outbound & inbound marketing: Familiarity with LinkedIn outreach, CRM workflows, and lead nurturing.
• Growth mindset: High bias for action, continuous experimentation, and accountability for metrics.

Why Join Beat Education

• Impactful work shaping the future of workforce training and professional skill development.
• Collaborative, high-growth environment with fast-tracked career growth opportunities.
• Competitive compensation package + performance bonuses.