Job Title: Growth Marketing Manager
Location: Bhubaneswar
Experience: 45 years
Department: Marketing
About Aurassure
Aurassure is a climate-tech company delivering hyperlocal environmental intelligence on air quality, flood risks, and climate change. We empower cities, industries, and enterprises across India and emerging markets to build data-driven climate resilience. Our mission is to make environmental data accessible, actionable, and impactful for better decision-making in the face of climate challenges.
Role Overview
We are seeking a proactive and results-driven Growth Marketing Manager to lead our growth and outreach initiatives. The ideal candidate will have a strong grasp of digital marketing, lead generation, and content strategy, along with the ability to execute campaigns end-to-end. You'll work cross-functionally with the sales, design, and product teams to position Aurassure as a thought leader in the climate intelligence space.
Key Responsibilities
- Campaign Execution: Plan, manage, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and more.
- SEO & Website Management: Improve website performance and organic reach through effective on-page and off-page SEO strategies using tools like Google Analytics and Search Console.
- Lead Outreach: Develop and manage outbound lead generation through email sequences, LinkedIn campaigns, and other outreach strategies.
- Webinars & Events: Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads.
- Content & Marketing Collateral: Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos that effectively communicate our value proposition.
- Performance Tracking & Reporting: Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates.
- Cross-Functional Collaboration: Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams.
Qualifications
- Bachelor's or Master's degree in Marketing, Communications, or a related field.
- 45 years of hands-on experience in B2B marketingpreferably in the tech, SaaS, or climate/environmental sectors (start-up experience is a plus)
- Proficient with digital marketing tools such as Google Analytics, SEO platforms, email marketing tools, CRM systems GTM Workflows and lead generation initiatives.
- Proficiency with marketing stack: HubSpot, GA4, LinkedIn Ads, Google Ads, Hotjar, SEMrush, or similar.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities, with the capability to work independently in a fast-paced environment.
Skills: crm systems,campaigns,google search console,content marketing,performance tracking,crm,webinars,communication,seo platforms,campaign executions,email marketing,analytics,outbound campaigns,lead generation,content strategy,website management,campaign management,digital marketing,seo,google analytics,project management
