Growth Marketing Lead (Demand Generation)

Job Title: Growth Marketing Lead

Experience: 6 to 8 Years

Working Days: Monday - Friday

Working Mode: Work from Office

About Us:

XfilesPro Labs Pvt. Ltd. is a leading SaaS company specializing in innovative Salesforce document and data management solutions. As a trusted Salesforce ISV partner, XfilesPro Labs offers a robust portfolio of over five B2B applications on AppExchange, under the brands XfilesPro and Data Archiva. Their document management suite includes powerful tools for document generation, storage, and full lifecycle management, while their data management solutions provide seamless archiving and backup capabilities. XfilesPro Labs is committed to transforming the way businesses manage their Salesforce data and documents, driving efficiency and innovation.

Job Overview:

We are looking for a results-driven Growth Marketing Lead to own and accelerate pipeline growth across our SaaS product portfolio. This role is responsible for developing and executing scalable demand generation strategies that drive qualified leads, marketing-sourced pipeline, and revenue growth across our SaaS product portfolio. The ideal candidate combines strategic thinking with hands-on execution across inbound marketing, SEO, paid acquisition, content marketing, webinars, events, and conversion optimization. This is a high-impact role with direct ownership of marketing performance and pipeline generation.

Key Responsibilities:

Demand Generation Strategy

● Develop and execute multi-channel demand generation programs to drive qualified pipeline growth.

● Build quarterly and annual demand generation plans aligned with revenue targets.

● Identify and scale growth opportunities across organic, paid, partner, and outbound channels.

Pipeline & Lead Generation

● Own marketing-sourced pipeline targets and lead generation goals.

● Drive MQL, SQL, and opportunity creation across multiple product lines.

● Improve lead quality and conversion rates throughout the funnel.

● Work closely with sales teams to optimize lead handoff and follow-up processes.

● Own end-to-end funnel performance, from lead acquisition through opportunity creation.

Digital Marketing & Campaigns

● Plan and execute integrated marketing campaigns across content marketing, SEO, paid media, email marketing, webinars, events, and partner marketing initiatives.

● Optimize campaign performance through continuous testing and experimentation.

SEO & Content-Led Growth

● Partner with content and SEO teams to build high-intent content strategies.

● Identify content opportunities that generate demand and accelerate buyer journeys.

● Improve organic traffic, lead conversions, and search visibility across priority product categories.

Conversion Rate Optimization

● Improve website conversion rates across key landing pages.

● Analyze visitor behaviour and identify funnel bottlenecks.

● Run A/B tests to improve campaign and website performance.

Analytics & Reporting

● Track and report on marketing performance, pipeline contribution, and ROI.

● Build dashboards and provide actionable insights to leadership.

● Forecast lead generation and pipeline outcomes.

● Measure campaign effectiveness through attribution, funnel analytics, and pipeline reporting.

Cross-Functional Collaboration

● Partner with Product Marketing, Content, SEO, Design, and Sales teams.

● Lead and support product launches, growth campaigns, webinars, and strategic marketing initiatives.

● Align marketing activities with business objectives and revenue goals.

AI-Driven Marketing & Automation

● Leverage AI tools to improve campaign planning, content creation, audience targeting, personalization, and demand generation performance.

● Use AI-powered marketing platforms to accelerate content production, keyword research, SEO optimization, campaign analysis, and lead nurturing.

● Identify opportunities to integrate AI into marketing workflows to improve efficiency, scalability, and pipeline outcomes.

● Stay current with emerging AI marketing trends, tools, and best practices, and recommend adoption where relevant.

Required Skills:

● 6–8 years of experience in B2B SaaS demand generation, growth marketing, performance marketing, or revenue marketing.

● Proven track record of generating measurable pipeline and revenue impact.

● Experience managing multi-channel marketing programs.

● Strong understanding of inbound marketing and demand generation best practices.

● Hands-on experience with performance marketing, email marketing, webinar marketing, conversion optimization, and analytics & reporting.

● Strong analytical and data-driven decision-making skills.

● Excellent communication and stakeholder management abilities.

● Ability to balance strategy and execution in a fast-paced environment.

Additional Required Qualifications

● Experience using AI-powered marketing tools for content creation, SEO, campaign optimisation, audience research, analytics, and workflow automation.

● Familiarity with tools such as ChatGPT, Gemini, Claude, Perplexity, Semrush, Salesforce, or similar AI-enabled marketing platforms.

● Understanding of AI-driven content optimisation, prompt engineering, and modern search trends, including AI Search, AIO (AI Optimisation), and AEO (Answer Engine Optimisation).

Note: Please apply only if you are available to attend the in-person interview rounds and work from the office on a full-time basis.