Growth Marketing Executive (Digital Marketing)

Job Description - Growth Marketing Executive (Digital Marketing)

We are looking for a creative, analytical, and self-driven Marketing Executive to join our growing team. This role is ideal for someone who enjoys both the creative and performance marketing aspects of digital marketing. You will be responsible for planning, executing, optimizing, and analyzing digital marketing campaigns while helping to build and strengthen our brand presence across multiple platforms. We are looking for someone who doesn't simply run ads, but understands how to generate measurable business results through data-driven marketing strategies.

Key Responsibilities

Digital Advertising . Plan, launch and manage paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. . Monitor campaign performance and continuously optimize campaigns to improve ROI and conversion rates. . Manage advertising budgets effectively to maximize marketing performance. Marketing Analytics & Audience Management . Analyze campaign performance using marketing analytics tools. . Interpret data to identify trends, opportunities and areas for improvement. . Build, segment and manage audience groups for targeted marketing campaigns. . Develop and execute retargeting and remarketing strategies to improve customer acquisition and conversion. . Conduct A/B testing on creatives, audiences and landing pages where appropriate. Content & Brand Development . Plan and develop marketing content that strengthens the company's brand identity. . Proactively generate creative content ideas for social media, digital campaigns and brand awareness. . Work independently to plan content calendars and marketing initiatives. Creative Design . Produce marketing materials for digital campaigns using design software such as: ○ Adobe Illustrator ○ Adobe Photoshop ○ Canva . Experience using AI-powered creative tools (such as ChatGPT, Midjourney, Adobe Firefly, Canva AI, etc.) to improve productivity and generate marketing assets is highly encouraged. Social Media & Content Production . Help create authentic and engaging content that showcases the people, culture and stories behind our company. . Capture photos and short-form videos that give our audience a genuine behind-the-scenes look at what we do, helping to build a brand that feels approachable, trustworthy and human. . Work with the team to document product development, company milestones, customer success stories, day-to-day operations and other moments that strengthen our brand identity. . Repurpose captured content into engaging social media posts across platforms such as Instagram, Facebook, LinkedIn, TikTok and YouTube Shorts. . Basic photography, videography and video editing skills are highly valued, but more importantly, we're looking for someone with a good eye for storytelling and the ability to create content that connects with people.

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