A bit about the kind of person we are looking for
We're looking for someone who brings a high degree of ownership and has a clear bias for
action. You should enjoy solving problems through data, have a strong analytical bent, and be
able to seamlessly blend creativity with numbers. This role suits someone who is self-driven,
curious, and excited to scale a young, fast-growing brand.
Our Work Culture
At Surma, we execute fast. We value speed, clarity, experimentation, and accountability. You'll
work closely with a small, energetic team that believes in action over hierarchy, experimentation
over assumptions, and consistent learning over perfection.
Job Responsibilities
- Own end-to-end performance of digital acquisition and CRM channels, including Meta Ads,
Google Ads, Pinterest Ads
- Manage and optimize customer engagement channels (CRM) such as WebEngage, CleverTap,
Email, SMS, WhatsApp, and Push notifications - including journey creation, segmentation, and
automation workflows.
- Develop and maintain automated reporting dashboards to track campaign performance, ROI,
customer acquisition trends, and key KPIs.
- Collaborate with the content and operations teams to align campaigns with product launches,
inventory movement, and marketing calendars.5. Continuously optimise campaigns based on performance insights, audience behaviour, and
market trends.
- Identify growth opportunities, test new strategies, and contribute proactively to monthly
planning.
Skills & Requirements
6 month to 1 year experience candidates from Institutes like IIT, NIT or from recognizable institute are more preferable.
Candidate should be from Gurugram /Delhi
- Hands-on experience with Meta and Google Advertising (campaign setup, optimisation,
scaling).
- Strong working knowledge of Google Analytics (GA4 preferred).
- Proficiency in Microsoft Excel, including formulas, pivot tables, and data organisation.
- Ability to interpret data and extract actionable insights.
- Strong analytical ability with comfort in numbers, experimentation, and A/B testing.
- Ability to communicate data-backed recommendations clearly.
Candidates can reach out to Hr Nikhat - 8689961083 whatsapp / *************
