Growth Marketing & Partnerships Manager

Job Description – Growth Marketing Partnerships Manager

Role Type: Individual Contributor

Employment Type: Full-time

Role Overview

We are looking for a hands-on Growth Marketing Partnerships Manager to manage and drive growth marketing, digital campaigns, content strategy, influencer collaborations, strategic partnerships, and lead generation across multiple digital business verticals.

The candidate will be responsible for planning and executing marketing strategies, coordinating with internal teams, managing external partnerships, and converting marketing activities into qualified leads, business opportunities, and revenue growth.

Key Responsibilities

1. Performance Marketing

• Coordinate with performance marketing teams to plan and execute campaigns across Google Ads, Meta Ads, and other digital platforms.
• Monitor campaign performance, lead quality, conversion rates, and customer acquisition costs.
• Optimize campaign strategies, audience targeting, messaging, and landing pages.

2. Social Media & Content Marketing

• Develop and manage monthly social media and content calendars across multiple business verticals.
• Coordinate with designers, video editors, and content writers to create posts, reels, videos, articles, and marketing materials.
• Monitor content performance and optimize strategies to improve engagement, website traffic, and lead generation.

3. Influencer Marketing

• Identify, shortlist, and collaborate with relevant influencers across Instagram and YouTube.
• Use influencer marketing platforms such as Upfluence to manage influencer campaigns.
• Handle influencer negotiations, campaign briefs, deliverables, and performance tracking.
• Build long-term relationships with content creators.

4. SEO & Organic Content Marketing

• Develop organic content strategies across social media, websites, and search platforms.
• Coordinate the creation of SEO-friendly articles, landing pages, blogs, and other marketing content.
• Leverage AI tools for content research, creation, optimization, and repurposing.
• Focus on search intent, keyword opportunities, organic traffic, and content-driven lead generation.

5. Lead Management & Sales Coordination

• Coordinate with Sales teams to monitor incoming leads, lead quality, and conversion performance.
• Analyze marketing channels to identify sources of qualified leads and successful conversions.
• Track lead follow-ups and maintain campaign information through CRM and reporting systems.
• Align marketing activities with sales targets and revenue objectives.

6. Strategic Partnerships & Backlink Building

• Identify and develop partnerships with businesses, publishers, influencers, communities, and industry platforms.
• Build collaborations through webinars, guest articles, referral programs, and co-marketing initiatives.
• Drive brand visibility, referral traffic, and quality backlink generation.

7. B2B Pre-Sales

• Conduct initial discovery calls with prospective B2B clients.
• Understand customer requirements, business challenges, budgets, and decision-making processes.
• Present relevant solutions and qualify leads before handing them over to the Sales or Leadership team.
• Support proposals, presentations, case studies, and client follow-ups.

8. Marketing Strategy & Execution

• Develop and execute marketing strategies across B2B and B2C business verticals.
• Conduct competitor analysis, market research, and audience identification.
• Prepare monthly and quarterly marketing plans.
• Coordinate with Performance Marketing, Design, Content, Sales, and Product teams to ensure timely execution.

Candidate Requirements

• 4–7 years of experience in Growth Marketing, Digital Marketing, Brand Marketing, or Integrated Marketing.
• Hands-on experience in performance marketing, social media, and content marketing.
• Experience managing influencer marketing campaigns.
• Working knowledge of Google Ads, Meta Ads, Google Analytics, CRM tools, and marketing analytics.
• Strong understanding of SEO, organic content strategies, and backlink building.
• Experience in lead generation, lead conversion, and sales coordination.
• Exposure to B2B pre-sales and client discovery calls.
• Ability to manage marketing activities across multiple brands or business verticals.
• Familiarity with AI tools for content creation, research, and marketing productivity.
• Strong communication, analytical, coordination, and stakeholder management skills.