You will work closely with Marketing, Sales, Product, Content, Design, and Leadership to identify growth opportunities and turn them into measurable business outcomes.
What You'll Own
1. Growth Strategy
- Develop and execute ReachStream's growth strategy across the entire customer funnel.
- Identify opportunities to increase traffic, signups, activation, conversions, paid subscriptions, and revenue.
- Build growth experiments across acquisition channels, landing pages, offers, messaging, onboarding, and conversion journeys.
- Analyze performance data and continuously optimize the funnel.
- Identify new channels, audiences, use cases, and markets that can drive incremental growth.
2. GTM Strategy
- Own GTM planning for new products, features, data offerings, pricing changes, markets, and customer segments.
- Define ICPs, personas, use cases, value propositions, positioning, messaging, channels, and launch strategy.
- Develop GTM plans from market research → positioning → campaign → launch → adoption → optimization.
- Work with Sales to ensure marketing campaigns translate into qualified pipeline.
- Develop competitive intelligence and identify gaps in the market that ReachStream can capitalize on.
3. Demand Generation
- Build and execute campaigns that generate qualified leads and pipeline for ReachStream.
- Work across paid search, paid social, SEO, content, email, outbound support, partnerships, and other acquisition channels.
- Develop campaigns around high-value use cases such as prospecting, lead generation, sales intelligence, data enrichment, and contact discovery.
- Build segment-specific campaigns for different ICPs and buyer personas.
- Continuously optimize CAC, CPL, conversion rates, and marketing-sourced pipeline.
4. Product Growth
- Partner with Product to improve the visitor → signup → activation → paid customer journey.
- Identify friction points in ReachStream's signup, onboarding, search, data consumption, and subscription experience.
- Develop strategies to increase product activation and free-to-paid conversion.
- Use behavioral and customer data to identify opportunities for product-led growth.
- Create campaigns that drive adoption of new features and data products.
5. Website & Conversion Optimization
- Own growth initiatives across the ReachStream website and key landing pages.
- Improve messaging, CTAs, landing pages, signup flows, pricing pages, and conversion journeys.
- Use GA4, CRM, heatmaps, session recordings, and other analytics to identify conversion opportunities.
- Run structured A/B tests and document learnings.
- Work closely with Content and Design to improve website performance.
6. Marketing Analytics & Attribution
- Build and maintain a clear view of ReachStream's growth funnel.
- Track performance across traffic, acquisition, signup, activation, conversion, pipeline, CAC, and revenue.
- Analyze channel-level performance and attribution.
- Identify where leads are dropping out of the funnel and recommend corrective actions.
- Build regular growth reports for Marketing and Leadership.
- Use data to decide what to scale, optimize, or stop.
7. Sales & Marketing Alignment
- Work closely with Sales to understand lead quality, objections, customer requirements, and pipeline performance.
- Align marketing campaigns with sales priorities and revenue targets.
- Develop sales enablement materials, campaign messaging, competitive positioning, and prospect-facing assets.
- Create feedback loops between Sales, Marketing, and Product.
- Ensure GTM campaigns are designed around actual customer and revenue needs.
8. Competitive & Market Intelligence
- Continuously monitor competitors in the B2B data, sales intelligence, lead generation, and prospecting space.
- Analyze competitor positioning, pricing, features, messaging, acquisition strategies, and GTM motions.
- Identify market trends and emerging customer needs.
- Translate market intelligence into actionable growth and GTM initiatives.
Key KPIs
Growth
- Website traffic growth
- Qualified traffic
- Signup growth
- Signup conversion rate
- Activation rate
- Free-to-paid conversion
- Customer acquisition cost
- Customer acquisition volume
Demand Generation
- MQLs / qualified leads
- MQL → SQL conversion
- SQL → opportunity conversion
- Marketing-sourced pipeline
- Pipeline contribution by channel
- Cost per qualified lead
- Campaign ROI
GTM
- New product/feature adoption
- Launch-generated pipeline
- New ICP/segment acquisition
- Campaign performance
- Revenue contribution from GTM initiatives
Optimization
- Conversion rate improvement
- Experiment velocity
- Experiment win rate
- Funnel drop-off reduction
- CAC and acquisition efficiency
Requirements
- 4–7 years of experience in Growth Marketing, Demand Generation, GTM, Product Marketing, or B2B SaaS Marketing.
- Experience in a B2B SaaS, data, martech, sales intelligence, lead generation, or similar technology company is strongly preferred.
- Strong understanding of B2B acquisition funnels and revenue-driven marketing.
- Hands-on experience with multiple growth channels.
- Strong understanding of ICP, segmentation, positioning, messaging, customer journeys, and conversion optimization.
- Experience with analytics platforms such as GA4 and CRM/marketing automation platforms such as HubSpot.
- Strong analytical skills with the ability to connect marketing metrics to pipeline and revenue.
- Experience launching products, features, campaigns, or entering new markets.
- Excellent communication and cross-functional collaboration skills.
- Strong execution mindset with the ability to independently take initiatives from idea → execution → measurement → optimization.
Ideal Candidate
The ideal candidate is not just a campaign manager.
You should be someone who can look at ReachStream and figure out:
- Which customers should we target
- Which use cases have the highest commercial potential
- What message will make them care
- Which channels can acquire them efficiently
- How do we convert traffic into signups
- How do we turn signups into active users
- How do we turn users into paying customers
- Which campaigns are actually generating revenue
- What should we test next
- What can we scale
You should be data-driven, commercially minded, highly execution-oriented, and comfortable operating in a fast-moving environment.
Why Join ReachStream
- Own a high-impact growth function with direct visibility into business outcomes.
- Work at the intersection of SaaS, B2B data, sales intelligence, and AI-driven prospecting.
- Build GTM strategies and growth engines from the ground up.
- Work closely with leadership and cross-functional teams.
- Have significant ownership over experimentation, acquisition, and revenue growth.
