Key Responsibilities
As a Web Analyst, you will play a critical role in improving website performance, user experience, and conversion outcomes.
You Will
- Provide recommendations for digital marketing campaigns, including sitewide promotions, customer segmentation, and A/B testing strategies.
- Analyze campaign performance metrics such as page views, user journeys, and conversions to deliver actionable insights.
- Conduct data analysis to improve click-through rates (CTR), cart completions, and checkout conversion rates.
- Create detailed performance reports, identify trends, and present conclusions based on website analytics.
- Perform Quality Assurance to ensure accuracy of part finder searches and product detail pages, optimizing the overall customer journey.
- Support Marketing and Sales teams with digital content requests and performance insights.
- Assist in website enhancement initiatives driven by customer feedback and internal business needs.
- Apply automotive and eCommerce industry trends and emerging technologies to enhance Average Order Value (AOV), Conversion Rate (CR), and Revenue Per Visitor (RPV).
- Take on additional responsibilities as required.
Required Skills & Qualifications
- We are looking for someone who brings both technical expertise and a strong customer-focused mindset:
- Experience with modern enterprise eCommerce and search platforms (Adobe Commerce and Unbxd preferred).
- Proficiency with website analytics tools such as GA4, Looker Studio, Google Search Console, and Microsoft Clarity.
- Proven ability to manage multiple campaigns and tasks while delivering timely performance reporting.
- Strong analytical skills with the ability to transform data into meaningful marketing decisions.
- A customer-centric approach with a passion for improving digital user experiences.
- Excellent communication skills with the ability to meet deadlines consistently.
Why Join Clickforge
Work on high-impact digital commerce projects
Collaborate with a forward-thinking, innovative team
Gain exposure to cutting-edge eCommerce and analytics technologies
Be part of a company that values data, creativity, and growth
