Growth Marketer

Role: Growth Marketer

Type: Full time, Paid

Location: Hyderabad, India

About StepsAI

Steps AI is building an agentic AI platform that powers AI agents for businesses across e-commerce, SaaS, healthcare, education, real estate, and financial services.

Our AI agents help businesses automate support, qualify leads, recover abandoned carts, answer customer questions, integrate with business systems, and operate across websites, messaging, and social channels.

We are looking for a high-execution Growth Marketer who can help drive customer acquisition, pipeline growth, and revenue.

This is not a post on Instagram and schedule content role.

We want someone who understands growth deeply - someone who can combine creativity, distribution, analytics, experimentation, and execution to drive measurable business results.

The Role

We're hiring a Growth Marketer to own and scale customer acquisition across paid, organic, outbound, and growth experimentation channels.

You'll work directly with the founders to:

• generate qualified leads
• improve conversion funnels
• scale campaigns
• optimize landing pages
• run experiments
• drive product adoption
• grow revenue

You should be comfortable moving fast, testing aggressively, analyzing numbers, and figuring things out independently.

What You'll Work On

Performance Marketing

• Launch and optimize campaigns across Meta, Google, LinkedIn, and other paid channels
• Improve CAC, CPL, ROAS, and conversion rates
• Build retargeting and funnel optimization strategies
• Continuously test creatives, audiences, messaging, and landing pages

Growth & Funnel Optimization

• Improve website conversion rates and onboarding flows
• Analyze user journeys and drop-off points
• Build and optimize lead generation funnels
• Run A/B tests across ads, landing pages, CTAs, and messaging

Content & Distribution

• Work on growth-focused content distribution across LinkedIn, Instagram, X, YouTube Shorts, email, and communities
• Repurpose founder, product, and customer content into high-performing distribution assets
• Identify viral and high-leverage growth opportunities

Analytics & Experimentation

• Track and analyze campaign performance, attribution, and funnel metrics
• Build reporting dashboards and growth insights
• Use data to drive marketing decisions and prioritization
• Run rapid growth experiments across channels

Customer & Market Understanding

• Deeply understand ICPs, customer pain points, buyer psychology, and industry trends
• Translate customer insights into high-performing campaigns and messaging
• Collaborate closely with sales and product teams

What We're Looking For

Growth Mindset

You think about growth holistically — not just ads. You care about acquisition, activation, conversion, retention, and revenue.

Strong Execution

You move fast, experiment aggressively, and care about outcomes.

Analytical Thinking

You are comfortable with numbers, funnels, attribution, conversion metrics, and campaign optimization.

Creativity + Distribution

You know how to create and distribute content that gets attention and drives action.

Ownership

You can independently run campaigns, identify problems, propose ideas, and execute end-to-end.

Minimum Qualifications

• Experience running campaigns across Meta, Google, or LinkedIn
• Strong understanding of growth funnels, conversion optimization, and customer acquisition
• Ability to analyze metrics such as CAC, CPL, CTR, ROAS, and conversion rates
• Strong communication and execution skills
• Ability to work in a fast-paced startup environment

Preferred Qualifications

• Experience in B2B SaaS, AI, or startup environments
• Experience with SEO, email marketing, outbound, or lifecycle marketing
• Familiarity with tools such as Google Analytics, Search Console, HubSpot, Clarity, PostHog, or Mixpanel
• Experience creating high-performing ad creatives or growth content
• Understanding of AI products, agentic AI, or automation platforms

Why Join Steps AI

• High ownership from day one
• Fast-moving startup environment
• Opportunity to shape GTM and growth strategy
• Build and scale a category-defining AI product