Job Description
About shift
shift builds and runs the skilled contributor networks behind embodied AI training data — the annotators, QAs and reviewers who label, segment and quality-check the video that robotics models learn from. We've paid out over $15M to 25,000+ contributors across 15+ countries.
The role
You own the funnel that brings in annotators and QAs who can actually pass our bar - from the first ad someone sees to their first accepted task.
You'll draft the creatives, run the campaigns, and own the numbers behind them. Not brief an agency: write the copy, build the audience, launch, read the data, and decide what to scale and what to switch off.
The hard part isn't volume. Anyone can buy signups. A channel that delivers cheap registrations who fail assessment is worse than no channel at all - you'll be measured on qualified, active annotators and what they cost.
What you'll do
- Draft creatives and acquisition angles yourself - ads, landing pages, community posts, outreach copy - and iterate on performance, not taste
- Run acquisition campaigns across Meta, Instagram, Reddit, Discord and technical communities, LinkedIn, job boards, and anything else you can prove works
- Own the budget end to end: targeting, allocation, ROI, CAC, payback - and the call to kill a channel that isn't returning
- Own conversion through the full funnel - signup, assessment, activation, first task - and find where qualified people are dropping out
- Run lifecycle and reactivation: move strong candidates through assessment, and re-engage contributors when new projects launch
- Treat community as a channel, not an afterthought: Discord, Reddit, creator partnerships, training institutes and technical networks
- Own the metrics that matter: cost per qualified annotator, signup-to-assessment conversion, assessment pass rate by source, time to activation, first-task completion, repeat contribution and LTV by channel and geography
What we're looking for
- You've personally run acquisition for a marketplace, gig platform, contributor network or recruitment funnel - hands on
- You draft your own creatives and copy, and they sound like a person rather than a campaign
- Strong on Meta; comfortable across Instagram, Reddit, LinkedIn, X, Google or job boards
- You've owned a budget and been accountable for ROI, CAC and payback — and you can tell us about a channel you shut down and why
- Analytically comfortable with spreadsheets and dashboards
- You move without waiting for permission or a full brief. New projects create demand for very specific contributor profiles on short notice - you'll need to find the audience, launch, and read the result quickly
Particularly relevant experience
- Gig, freelancer, contractor or expert-network platforms
- Data annotation, AI training data, or crowdsourcing
- Recruitment or talent-acquisition marketing
- Multi-geography acquisition, especially India and Southeast Asia
- Paid social at scale, particularly Meta
- Landing page and conversion optimisation
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