Growth Marketer

Growth Marketer – Mobile Apps (Meta & Google Ads)

Company: Innovfix Pvt. Ltd.

Location: HSR Layout, Bengaluru

Employment Type: Full-time, on-site

Company Description

Innovfix Pvt. Ltd. is a Bengaluru-based technology company building consumer mobile apps, including social networking platforms that connect people through audio calls, video calls, and chat. We focus on creating engaging user experiences, experimenting quickly, and growing our products through data-driven decisions and AI-assisted execution.

Role Description

We are looking for a hands-on Growth Marketer with strong experience in Meta Ads and Google Ads for mobile apps. You will be responsible for acquiring relevant users, improving conversion from app installs to paying customers, and scaling campaigns against clear revenue and profitability targets.

The role involves managing paid campaigns, testing advertising creatives, analyzing user behavior, and working closely with product, design, and content teams. Experience marketing social networking, audio/video communication, entertainment, or other consumer apps is highly preferred.

This is a performance-driven mobile app marketing role—not primarily a social media management or B2B lead-generation role.

Key Responsibilities

• Manage Meta Ads and Google Ads: Plan, launch, monitor, and optimize mobile app campaigns, including campaign setup, budget allocation, targeting, bidding, and scaling.
• Drive paying-user growth: Improve the complete conversion journey—from ad click and app install to registration, first chat or call, and first purchase. Focus on user quality and revenue, not just low-cost installs.
• Test and improve creatives: Collaborate with content creators and designers to develop video ads, user-generated-style content, scripts, hooks, and regional-language campaigns. Run structured tests to identify what converts.
• Own campaign performance: Track ad spend, cost per install, customer acquisition cost, install-to-paid conversion, return on ad spend, and revenue. Explain what is working, what is not, and what to change.
• Improve retention and repeat purchases: Work with product teams on onboarding, offers, re-engagement, and remarketing to increase repeat usage and customer lifetime value.
• Maintain reliable measurement: Coordinate with developers and analytics teams to ensure important app events, conversions, and attribution are tracked correctly. Share clear performance reports and actionable recommendations.

Qualifications

• Proven hands-on experience running mobile app acquisition campaigns on both Meta Ads and Google Ads, with measurable results.
• Experience managing advertising budgets and scaling campaigns while maintaining acquisition efficiency and revenue performance.
• Strong understanding of mobile app funnels, paid-user conversion, retention, customer acquisition cost, customer lifetime value, and return on ad spend.
• Ability to analyze campaign and app performance using Excel or Google Sheets, app analytics tools such as Firebase or GA4, and attribution platforms such as AppsFlyer or Adjust.
• Strong creative judgment, including the ability to develop and test video concepts, advertising hooks, messaging, and audience segments.
• Experience marketing social networking or audio/video-based consumer apps is preferred. Regional-language campaign experience is an advantage.
• Comfortable using AI tools to accelerate research, creative ideation, campaign analysis, and reporting, with a willingness to take ownership in a fast-moving startup environment.

What to Include in Your Application

• Share the mobile apps or app categories you have marketed, monthly advertising budgets handled, and measurable outcomes such as paid-user growth, acquisition cost improvements, or return on ad spend. Clearly explain your own contribution without sharing confidential client or employer information.