Elevate Now is building the future of medical weight loss through science-backed care and personalized programs. We are hiring a Growth Hacker & CRO Lead to own our end-to-end growth engineoptimizing funnels, improving conversion rates, leading experimentation, and unlocking scalable, predictable growth, marketing, and consumer psychology.
Key Responsibilities:
1. Funnel Ownership & CRO (Conversion Rate Optimization)
- Own the full growth funnel: traffic lead consult program purchase retention.
- Conduct deep funnel audits to identify friction points and drop-offs.
- Improve conversion across landing pages, ads, CRM journeys, product flows, and sales touchpoints.
- Build and run A/B tests, copy experiments, UX experiments, incentive tests, and journey optimizations.
2. Growth Experiments & Rapid Testing
- Set up a structured experimentation roadmap across channels.
- Test new growth levers: channels, creatives, workflows, offers, automation, and behaviours.
- Scale experiments that improve CAC, activation rates, conversions, and LTV.
3. Website, Landing Page & Product Optimization
- Rebuild and optimize landing pages with strong narrative, UX, and persuasion psychology.
- Use heatmaps, scroll depth, click maps, and session replays to uncover insights.
- Work with product and design teams to improve onboarding flows, sign-ups, consult booking, and checkout journeys.
4. CRM, Automation & Retention
- Optimize all CRM flows: lead nurturing, consult reminders, no-show recovery, trial paid conversion, reactivation.
- Build personalised journeys using segmentation, triggers, and behaviour mapping.
- Improve DAU/WAU, consult completion rate, and repeat program purchases.
5. Growth Analytics & Attribution
- Own and interpret marketing + product analytics:
- Lead quality, CAC, RC, consult rate, no-show rate
- Funnel conversion % at every stage
- Cohorts, retention, activation, and LTV
- Channel ROI, attribution, incrementality
- Present actionable insights to leadership weekly.
6. New Growth Channels
- Identify and scale new acquisition channelsSEO, partnerships, communities, affiliates, micro-influencers, referral loops.
- Build repeatable playbooks for scalable growth motions.
7. Cross-Functional Leadership
- Work with product, sales, clinical, performance marketing, and content teams to align on growth priorities.
- Serve as the growth owner for all strategic decisions, experiments, and performance KPIs.
Requirements
- 510 years of experience in growth, CRO, performance marketing, product growth, or experimentation roles.
- Strong understanding of data, user psychology, funnel mechanics, and CRO principles.
- Hands-on experience with A/B testing tools, analytics platforms, heatmaps, landing page tools, and CRM systems.
- Proven track record of improving conversion rates in D2C, health-tech, consumer internet, or high-velocity funnel businesses.
- Ability to think analytically, execute fast, and manage complex cross-functional workflows.
- Strong communication and storytelling skills for presenting insights to leadership.
