Growth Marketer

We're Hiring: Growth Marketer

Remote | Full-Time | NIL Industry Leader

About Athletes Thread

Our mission at Athlete's Thread is to make building championship NIL(Name, Image, and Likeness) brands possible for every school, every sport, every athlete. It's a big mission, and that's where you come in!

At Athlete's Thread, you'll join a team that cares about educating our athletes, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You'll have limitless learning opportunities and daily collaborations with world-class minds while doing work that's both meaningful and fun. You're joining a championship team that's been recognized by the Inc. 5000 as one of the fastest growing companies in the U.S. for over 8 years in a row.

Join our team and mission to help athletes develop brands for our 46,000 athletes (and growing!)

About the Job

We're hiring a Growth Marketer who can bridge creative marketing with data, automation, and AI. You'll manage and scale our email, SMS, and lifecycle marketing systems while building automated workflows that drive growth across Shopify, Salesforce, HubSpot, and Airtable.

This role is for someone who can both think like a marketer and build like an engineer. You'll be working directly with our Co-Founder & CMO to drive strategy and create our marketing plan. If you thrive in tools like Make.com, n8n, Airtable, Google Analytics, and Salesforce, and love using automation to multiply marketing impact, this is your next big step.

Lifecycle Marketing

• Plan, execute, and optimize email and SMS marketing campaigns across segments.
• Build automated drip sequences, upsell flows, and retention campaigns.
• Manage audience segmentation, personalization, and A/B testing to maximize LTV.
  

Automation & Systems

• Design and maintain marketing automations in Make.com, n8n, Airtable, Salesforce and HubSpot.
• Connect cross-platform data between Shopify, Salesforce, Google Sheets, and HubSpot.
• Create dashboards and workflows that enable plug-and-play marketing scalability.
• Build internal automations to replace repetitive manual marketing tasks.
  

Analytics & Optimization:

• Use Google Analytics and Shopify reports to analyze traffic, conversion, and funnel performance.
• Track metrics across email/SMS, ads, and automation systems ensuring unified reporting.
• Collaborate with leadership to identify data-driven growth opportunities.
  

Creative Collaboration:

• Partner with design and content teams to develop campaign ideas and creative assets.
• Build lifecycle marketing playbooks around key campaigns (athlete launches, collections, promotions).
  

Required Skills & Experience:

• 3+ years of experience in email/SMS marketing (Klaviyo, HubSpot, or similar).
• 2+ years of hands-on experience with automation tools (Make.com, Zapier, n8n, or similar).
• Solid working knowledge of Salesforce CRM (reports, campaigns, data mapping).
• Strong data tracking skills using Google Analytics, UTM management, and campaign attribution.
• Strong grasp of Shopify eCommerce flows and lifecycle stages.
• Intermediate experience with Airtable or similar database-style tools.
• Working knowledge of AI automation (OpenAI API, GPTs, or AI-powered campaign tools).
• Strong attention to detail, documentation, and process optimization.
  

Nice to Have:

• SEO and keyword optimization (Google Search Console, Ahrefs, or SEMrush)
• Google Ads campaign setup and optimization
• Meta Ads (Facebook/Instagram) campaign management
• Basic HTML/CSS or JS for email/landing page editing
• Experience with influencer, affiliate, or community-based campaigns

If this sounds like you then please apply. The process includes a culture interview with our co-founder & CMO, a skills interview, and paid test project.

We look forward to meeting you soon!