Growth Marketer and CRM Strategist

About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech.We are building the future of responsible consumer finance, simple, transparent, and customer-first.

Role Overview

This is a high-impact role at the intersection of growth, storytelling, and customer insight. You will shape how millions of users experience Snapmint across their lifecycle — bringing stronger narrative, sharper messaging, and deeper customer understanding into a highly data-driven system.

Key Responsibilities:

CRM Strategy & Messaging

• Define and standardise communication across push, SMS, WhatsApp, email, and IVR

• Build structured messaging playbooks across lifecycle stages

Build Lifecycle Campaigns & Narrative

• Translate data-led journeys into clear, user-centric communication

• Own messaging for activation, engagement, cross-sell, and win-back campaign.

Customer Research & Insights (core focus)

• Bring the voice of the customer into lifecycle marketing

• Conduct qualitative and quantitative research to understand user motivations

• Partner with analytics to connect behavioral data with underlying intent

• Translate insights into more effective messaging and campaigns

Rewards & Engagement Programs

• Shape the identity and communication of the rewards/loyalty program

• Ensure consistent and compelling user-facing narratives Cross-functional Collaboration

• Work closely with lifecycle, campaign, and product teams

• Develop and review creative briefs to ensure quality and consistency

Brand & Communication Quality

• Maintain consistency in tone and messaging across all user touchpoints

• Track engagement quality metrics (CTR, conversion, uninstall rates) alongside growth

Requirements:

• 3–6 years of experience in growth, lifecycle, or brand marketing

• Hands-on experience with CRM platforms (CleverTap, WebEngage, or similar)

• Strong writing and communication skills

• Comfort working with data and campaign performance metrics