Vedantu is looking for a high-ownership, data-driven Growth Manager to lead our post-acquisition growth engine across Activation, Engagement, and Retention. In this role, you will work at the intersection of Product, Data, Lifecycle Marketing, and Experimentation to identify what drives long-term user value and build scalable growth initiatives around it.
You will own critical growth metrics including MAU, Activation, and Retention, while driving initiatives across signup and onboarding funnels, lifecycle journeys, owned product surfaces, experimentation, and cohort quality. If you enjoy solving ambiguous consumer problems, working hands-on with data, and turning insights into measurable business impact, we want to hear from you.
Key Responsibilities:
- Growth & Retention: Own post-acquisition growth across Activation, Engagement, and Retention, with a strong focus on identifying behaviors and interventions that drive long-term user value.
- Growth Metrics: Own and influence key metrics including MAU, activation, engagement, and retention, and establish clear frameworks to measure business impact.
- Signup & Activation: Analyze and optimize signup, onboarding, and activation funnels by identifying friction points, improving value exchange, and defining the right activation metric.
- Growth Experimentation: Design and execute high-impact A/B tests and growth experiments. Develop hypotheses, define success metrics, analyze results, and determine what to scale, iterate, or stop.
- Lifecycle Growth: Build and optimize lifecycle journeys across Push, Email, and In-App channels to improve engagement and retention through segmentation, personalization, and timely interventions.
- Owned Product Surfaces: Develop growth strategies across banners, placements, interstitials, empty states, and other in-product surfaces, while measuring their incremental impact.
- Cohort & User Quality Analysis: Analyze user cohorts, acquisition sources, and behavioral patterns to understand what drives activation, engagement, and long-term retention.
- Data & SQL: Use SQL, funnel analysis, cohort analysis, and experimentation to identify growth opportunities and translate data into product and business decisions.
- Incrementality: Build a strong measurement framework using control groups, holdouts, and incremental impact analysis to understand true business impact.
- Cross-Functional Collaboration: Partner closely with Product, Marketing, Data, Engineering, and Business teams to take initiatives from problem identification through execution, measurement, and scale.
What We Are Looking For:
- Growth Experience: 2–5 years of experience in Growth, Product, Lifecycle Marketing, Consumer Internet, Fintech, Consulting, or a high-growth startup.
- Consumer Product Experience: Hands-on experience across signup, onboarding, activation, engagement, retention, or lifecycle funnels for a consumer-facing product.
- Experimentation: Strong understanding of A/B testing and growth experimentation, with the ability to formulate hypotheses, define success metrics, interpret results, and drive decisions.
- Analytics & SQL: Strong analytical and problem-solving skills with hands-on experience using SQL, cohorts, funnels, and growth metrics.
- Lifecycle & CRM: Experience with platforms such as MO Engage, Clever Tap, Braze, Web Engage, or similar CRM/lifecycle tools is preferred.
- Incrementality: Understanding of control groups, holdouts, and incremental impact measurement, with the ability to distinguish correlation from true business impact.
- First-Principles Thinking: Ability to break down ambiguous problems, challenge assumptions, identify high-impact opportunities, and convert them into measurable experiments.
- Ownership & Bias for Action: Comfortable operating in a fast-paced environment and taking initiatives end-to-end — from problem identification to execution, measurement, and scale.
- Communication: Strong ability to communicate insights clearly and work effectively with Product, Marketing, Data, Engineering, and senior stakeholders.
Why Join Vedantu
This is a high-ownership opportunity to help build and scale Vedantu's growth engine. You will work closely with cross-functional teams to identify high-impact opportunities, run experiments, and build scalable systems that improve user activation and long-term retention.
If you enjoy solving complex consumer problems, working hands-on with data, and building growth initiatives from first principles, this is an opportunity to create meaningful impact at scale.
