Growth Manager - US Market

Growth Manager - US Market

Location: Bangalore | US Market Focus

We are building a creator-led commerce engine for the US market and are looking for a

performance-driven operator to scale GMV through affiliate partnerships and content-

driven sales. This is a revenue role, not a social media role.

You will work directly with the Head of D2C & TikTok US and be responsible for building and scaling our TikTok Shop ecosystem.

Key Responsibilities

1. Affiliate & Creator Commerce

Build and manage a pipeline of US-based creators

Onboard and activate affiliates

Structure and optimize commission models

Drive consistent content output tied to GMV

Track performance at creator and SKU level

2. Content-to-Commerce Execution

Identify winning hooks and conversion-led angles

Brief creators on high-performing content formats

Analyze which creatives drive revenue (not just engagement)

Scale repeatable content patterns

3. GMV & Funnel Ownership

Track daily GMV and conversion metrics

Improve conversion rates and AOV

Optimize commission-to-revenue ratio

Identify bottlenecks and iterate quickly

4. Marketplace Operations

Optimize product listings on commerce platforms

Ensure compliance with marketplace policies

Coordinate inventory and fulfillment readiness

What We're Looking For

We are open to candidates with experience in:

Amazon influencer / Amazon affiliate programs

Shopify affiliate programs

D2C performance marketing

Influencer commerce

Marketplace growth (Amazon / Flipkart / Meesho etc.)

Creator partnerships tied to revenue

Strong preference for candidates who:

Have managed commission-led growth

Understand unit economics

Have tracked GMV and CAC

Are comfortable working with US market

Experience with TikTok Shop is a plus, but not mandatory.

Success Metrics

Monthly GMV growth

Active affiliate count

GMV per creator

Conversion rate

Content velocity

Ideal Candidate Profile

24 years experience in TikTok Shop / affiliate commerce / creator partnerships

Strong understanding of TikTok Shop US ecosystem

Experience managing creator incentives and commissions

Data-driven and comfortable with daily performance tracking

High execution speed and ownership mindset

Experience in D2C / wellness / US market is a plus

Why Join Us

Direct exposure to US commerce scaling

High ownership, performance-driven role

Opportunity to build a new revenue engine from early stage

Work closely with leadership