About the Role
Lead the D2C ecommerce (Shopify) engine with full ownership of revenue and performance, while setting up and scaling the Q-commerce channel from scratch. Drive core levers like conversion and AOV, align closely with marketing, CX, and operations, and bring a sharp execution rhythm to ensure consistent growth. Apply hands-on D2C scaling experience to open up and build new growth channels like Q-commerce end-to-end.
Key Responsibilities
- Maintain and publish the ecommerce scorecard: traffic → CVR → AOV → GMV; identify weekly actions.
- Drive weekly WBRs with clear actions, ownership, and timelines.
- Coordinate with agencies (Meta/Google/CRM/Creative) on briefs, budgets, experiments, and performance reporting.
- Manage trade calendar: product launches, homepage & collection refreshes, pricing & promotional hygiene.
- Drive conversion, AOV, and onsite experience across PDPs, collections, and checkout.
- Manage basic Shopify functions—collection setup, promotions, and product updates.
- Track inventory signals: top SKUs, OOS risks, and merchandising priorities.
- Work with Ops & CX teams to reduce RTOs, improve checkout experience, and ensure smooth deliveries.
- Build and scale the Q-commerce channel from scratch by onboarding platforms like Zepto, Blinkit, and Instamart, and defining assortment, pricing, and merchandising strategy.
- Set up and streamline Q-commerce operations including supply flow and inventory planning, while driving visibility, discoverability, and growth across platforms.
Must-Have
- 2–4 years working brand-side at a D2C company (not only agencies or marketplaces).
- Hands-on experience with Shopify Admin (products, collections, pricing, and promotions).
- Exposure to Q-commerce (worked on it or closely with it at a brand level).
- Strong communication and comfort working with numbers (targets, deltas, timelines).
- Ownership mindset and ability to coordinate with multiple teams effectively.
Success in 90 Days
- Improve CVR by +0.3–0.5 pp on top PDPs and increase AOV by 10% through offers or bundling.
- Reduce RTO (COD) to ≤12% through improved confirmation and NDR processes.
- Successfully launch Q-commerce channel (0→1 setup).
- Maintain D+1 ship rate ≥95% in coordination with Ops, with consistent, clean reporting.
Why This Role Matters
You'll be driving growth on our core D2C engine while unlocking a completely new revenue channel (Q-commerce) — high ownership, high impact, and real scale.
