About Us
Kirana Club is Indias largest community of kirana stores, connecting over 3 million kirana store owners across the country. We are on a mission to empower small retailers with news, knowledge, and opportunities that drive growth. We bring together brands, wholesalers, and retailers on one seamless platform. We&aposre on a mission to revolutionize general trade in India, and we&aposre growing at an incredible pace! User growth, engagement, brands, revenue - we are creating new records EVERY MONTH..
Role Overview
We are looking for a detail-oriented and execution-focusedGrowth Manager. This role blends analytical thinking with operational excellence and product management, making it ideal for someone who thrives on fast execution, tracking performance, and driving experimentation.
Key Responsibilities
- Campaign Execution:Drive day-to-day operations of growth campaigns across channels like push notifications, WhatsApp, and in-app messaging.
- Performance Tracking:Monitor campaign metrics (open rates, CTRs, conversions), generate reports, and work with the growth and analytics teams to derive actionable insights.
- Experimentation:Set up and track A/B tests to optimize campaign performance and user engagement.
- Cross-Functional Collaboration:Work closely with copywriters, designers, and product managers to bring growth ideas to life.
- Take ownership of product-related initiatives such as managing feature rollouts, collecting user feedback, and coordinating launch plans.
Required Skills & Experience
- 1-2 years of experience in growth, marketing operations, or analytics in a high-growth tech startup
- Strong proficiency in Hindi with the ability to write for a Bharat audience.
- Experience working with campaign tools (e.g., MoEngage, WebEngage, CleverTap, or similar).
- Experience in writing high-impact, short-form content like push notifications, ad copies, and WhatsApp messages.
- Basic understanding of data and performance metrics to optimize messaging.
- Experience with Canva or similar tools is a plus.
Location & Work Setup
- Work Location: HSR Layout, Bangalore.
- Work Type: Full-time, Work from Office.
- Work Days: Monday - Friday
Why Join Us
- Opportunity to impact millions of kirana stores across India.
- Work directly with the growth lead on high-impact projects.
- Be part of a fast-growing platform in the retail tech space.
If you&aposre passionate about building growth engines, supporting product development, and solving operational challenges with data, wed love to hear from you!
