Growth Manager - Online D2C Sales

Company Description

aabo is India's leading Predictive Health & AI wearable technology brand, building medical-grade smart wearables and digital health solutions including aaboRing and CGM solutions.

Our flagship innovation, aaboRing, is India's first AI-powered ECG smart ring, built with medical-grade sensors and FDA-certified algorithms.

We're scaling rapidly across India and global markets, and are 1P partners of Amazon & Flipkart.

Join us in redefining healthcare for better outcomes and a healthier world.

Role Description

You will be responsible to drive revenue, profitability, and market share across e-commerce platform, social media platforms and website while maintaining ACOS and scaling multi-product online sales in domestic and international marketplaces.

You'll own aabo's digital shelf optimizing listings, improving conversions, managing ad campaigns, and enhancing customer experience. You will drive online D2C business strategy and execution for aabo's innovative digital health solutions, leading the sales team to achieve targets and expand market presence. Responsibilities include identifying new business opportunities, analyzing industry trends, and collaborating with other departments to align sales initiatives with company goals. The Sales Head will also oversee sales forecasting, develop strategies for market penetration, and ensure the performance metrics are met.

Key Responsibilities

Own revenue, GMV, contribution margin and sell-through targets

Scale sales across Amazon, Flipkart, Tata Cliq, Croma, D2C website and international marketplaces

Plan and optimize ads with focus on ACOS, ROAS and TACOS

Manage catalog, content, keyword strategy and conversion optimization

Map competition pricing, visibility, keyword share and reviews

Build counter strategies for ranking and sales dominance

Demand planning and inventory efficiency

Drive ratings, reviews and customer experience metrics

Own sale events, product launches and growth calendar

• Coordinate with marketplace account managers and logistics teams to ensure smooth inventory management and order fulfillment.

KPIs

Revenue growth | ACOS / TACOS | Contribution margin | Conversion rate | Market share | Inventory sell-through

Required Experience

46 years in E-commerce Growth / Marketplace Sales

Proven track record of scaling revenue with controlled ACOS

Hands-on with Amazon Seller Central, Flipkart and D2C performance marketing

Strong data-driven and P&L mindset

What We Offer

High-impact revenue ownership role

Performance-linked incentives

Opportunity to scale global marketplaces