Growth Manager

D2C Growth Manager

Location: Noida

Experience: 5–8 Years

Function: D2C / Digital Commerce

Employment Type: Full-Time

Key Responsibilities

1. Own the overall D2C growth agenda for assigned brands, with clear ownership of revenue and business targets.
2. Develop and execute monthly, quarterly, and annual growth plans aligned with the brand's business objectives.
3. Analyse the complete D2C funnel — traffic, acquisition, engagement, conversion, repeat purchase, retention, and customer lifetime value.
4. Work closely with Performance Marketing teams to optimize CAC, ROAS, MER, media mix, and customer acquisition efficiency.
5. Identify opportunities to improve website conversion rate, AOV, product discovery, checkout experience, and overall customer journey.
6. Work with Creative and Marketing teams to develop campaigns, offers, content, landing pages, and product-led growth initiatives.
7. Partner with CRM/Retention teams to improve repeat purchase, retention, LTV, and customer reactivation.
8. Analyse product and category performance and recommend actions around pricing, promotions, assortment, bundles, and merchandising.
9. Develop and track D2C growth dashboards covering revenue, sessions, CVR, AOV, CAC, ROAS, repeat rate, LTV, and contribution margin.
10. Own the D2C promotional calendar around festivals, launches, sale events, new product drops, and category moments.
11. Coordinate with SEO, Social Media, Marketplace, Creative, Performance Marketing, CRM, and Technology teams to ensure an integrated growth strategy.
12. Monitor competitors, category trends, consumer behaviour, and emerging D2C opportunities to identify new growth levers.
13. Support forecasting of revenue, spends, customer acquisition, and profitability.
14. Identify opportunities for cross-selling and expanding GreenHonchos scope of services within existing accounts.
15. Build strong relationships with brand founders, CXOs, e-commerce heads, and other senior stakeholders.
16. Lead and mentor team members involved in D2C growth and ensure strong execution against agreed KRAs.
17. Leverage AI, automation, analytics, and emerging commerce technologies to improve growth efficiency and decision-making.

Required Experience & Skills

• 5–8 years of experience in D2C, e-commerce, digital growth, or digital marketing.
• Strong understanding of the D2C business model and complete e-commerce funnel.
• Experience working with platforms such as Shopify, Magento, GA4, Meta, Google Ads, CRM/retention platforms, and analytics tools.
• Strong understanding of performance marketing and digital acquisition.
• Ability to interpret data and translate insights into commercial/business decisions.
• Strong understanding of conversion optimization, customer acquisition, retention, merchandising, and promotional strategy.
• Experience working with D2C brands, preferably across multiple categories.

Preferred Background

Candidates from D2C brands, e-commerce companies, digital agencies, commerce enablers, or growth consulting environments would be preferred.