We are looking for a Senior Manager / Lead – Growth & Retention who can own and scale the end-to-end customer lifecycle — from acquisition to retention and revenue expansion. This role requires a strategic leader who can drive sustainable growth by optimizing not just CAC, but also retention, engagement, and LTV.
What You'll Do
- Own and drive the overall growth strategy across acquisition, retention, and lifecycle marketing
- Lead full-funnel growth initiatives with a strong focus on CAC efficiency, ROAS, LTV, and repeat behavior
- Build and scale customer acquisition and retention engines across web and app ecosystems
- Design and optimize lifecycle journeys across channels like email, WhatsApp, push notifications, and CRM platforms
- Drive retention, reactivation, and engagement strategies to improve repeat rate and customer lifetime value
- Lead experimentation across creatives, audience segmentation, funnel optimization, and lifecycle interventions
- Partner closely with Product, Tech, and Creative teams to enhance user journeys, onboarding, and conversion rates
- Drive data-led decision making through cohort analysis, attribution models, funnel tracking, and retention metrics
- Manage and optimize marketing budgets across acquisition and retention channels
- Identify and scale new growth levers such as affiliates, partnerships, referrals, and influencer channels
- Build, mentor, and lead a high-performing growth and lifecycle marketing team
- Present strategic insights, growth plans, and retention strategies to leadership stakeholders
Key Skills & Expertise
- 10+ years of experience in growth, performance, or lifecycle marketing
- Strong understanding of full-funnel growth (Acquisition → Activation → Retention → Revenue)
- Proven track record of improving LTV, retention, repeat rates, and overall customer engagement
- Hands-on experience with Google Ads, Meta Ads, and multi-channel acquisition strategies
- Strong knowledge of CAC, ROAS, LTV, cohort analysis, and funnel metrics
- Experience working in D2C / E-commerce / Marketplace / Consumer Tech businesses
- Experience with CRM and lifecycle tools (MoEngage, CleverTap, WebEngage, Klaviyo, etc.)
- Strong analytical mindset with hands-on experience in data tools and dashboards
Good-to-Have
- Experience in app growth and lifecycle marketing (push, in-app, retention flows)
- Exposure to GA4, GTM, MMPs (AppsFlyer, Adjust, etc.)
- Experience in personalization, automation, and customer segmentation (RFM, cohorts)
- Experience in omnichannel or offline-to-online integration
- Prior experience in team leadership and cross-functional collaboration
Who Should Apply
You are a growth leader who understands that sustainable business growth goes beyond acquisition. You think in terms of customer lifecycle, retention, and long-term value, and can build systems that drive both immediate performance and long-term revenue. You are equally comfortable with strategy and execution, and can collaborate across teams to unlock scalable growth.
