Growth Manager

Manager – Growth & AI

Location: Gurugram, India

Reporting To: Chief Marketing Officer

About FNP

FNP is India's leading gifting platform, helping millions of customers celebrate life's special moments through flowers, cakes, plants, personalized gifts, and curated experiences. As we continue to scale, we are looking to strengthen our growth engine through data-driven decision-making, customer insights, experimentation, personalization, and AI-led innovation.

Role Summary

We are looking for a highly analytical, entrepreneurial, and execution-focused Manager – Growth & AI to drive measurable business growth through customer analytics, retention, personalization, experimentation, and AI-powered initiatives.

This role will work across Marketing, CRM, Product, Technology, and Analytics teams to identify growth opportunities, improve customer journeys, optimize marketing effectiveness, and unlock incremental revenue.

The ideal candidate has hands-on experience in growth, lifecycle marketing, customer analytics, experimentation, and practical AI implementation in a consumer internet, e-commerce, D2C, or digital business.

The role will be expected to deliver measurable revenue impact through data-led growth initiatives and continuous optimization.

Key Responsibilities

Growth Strategy & Revenue Acceleration

• Identify and execute growth opportunities across customer acquisition, conversion, retention, and reactivation.
• Develop growth initiatives that drive incremental revenue and improve customer lifetime value.
• Partner with business teams to identify high-impact growth levers across customer journeys.
• Build a structured growth roadmap aligned to business objectives.

Customer Analytics & Insights

• Analyze customer behavior, cohorts, purchase patterns, and funnel performance.
• Develop actionable insights from customer and business data.
• Build dashboards and reporting frameworks to track growth metrics.
• Identify opportunities through segmentation, propensity analysis, and customer lifecycle analysis.

CRM, Retention & Personalization

• Improve repeat purchase rates and customer retention.
• Design and optimize customer lifecycle programs.
• Drive audience segmentation and personalized customer engagement.
• Identify opportunities to improve cross-sell, upsell, and reactivation performance.
• Work closely with CRM teams to improve campaign effectiveness and customer engagement.

Retargeting & Conversion Optimization

• Build data-driven retargeting strategies across digital channels.
• Improve conversion rates across web and app journeys.
• Conduct funnel analysis and identify drop-off points.
• Recommend and implement interventions that improve customer experience and conversion.

Experimentation & Growth Operations

• Establish a robust A/B testing and experimentation framework.
• Prioritize and execute growth experiments with measurable outcomes.
• Create processes to test, learn, scale, and institutionalize growth initiatives.
• Build a culture of continuous experimentation and optimization.

AI & Marketing Innovation

• Identify and implement AI use cases that drive business growth and productivity.
• Leverage AI for customer segmentation, personalization, campaign optimization, content generation, and customer insights.
• Evaluate emerging AI tools and technologies relevant to marketing and growth.
• Drive adoption of AI best practices within the marketing function.

Key Deliverables

Within the first 12 months, the candidate should:

• Deliver measurable incremental revenue growth through growth initiatives.
• Improve repeat purchase and customer retention metrics.
• Establish a scalable experimentation framework.
• Improve marketing and CRM effectiveness through data-driven interventions.
• Launch high-impact AI use cases that improve business outcomes and team productivity.
• Create actionable growth dashboards and performance tracking systems.

Candidate Profile

Experience

• 5–8 years of experience in Growth, Growth Marketing, CRM, Customer Analytics, Lifecycle Marketing, Product Growth, or Performance Marketing.
• Experience in e-commerce, D2C, consumer internet, marketplace, retail-tech, travel-tech, food-tech, or similar high-growth digital businesses.
• Demonstrated track record of driving measurable business growth and revenue impact.

Must-Have Skills

• Strong analytical and problem-solving capabilities.
• Advanced Excel and data analysis skills.
• SQL proficiency.
• Hands-on experience with Google Analytics (GA4) or equivalent analytics platforms.
• Strong understanding of customer funnels, cohorts, attribution, retention, and customer lifetime value.
• Experience with CRM and customer engagement platforms.
• Experience running growth experiments and A/B testing programs.
• Strong business and commercial acumen.

Preferred Skills

• Experience with Power BI, Tableau, Looker Studio, or similar BI tools.
• Experience with marketing automation platforms.
• Familiarity with customer data platforms (CDPs).
• Exposure to predictive analytics and customer modeling.

AI Capability

• Practical experience leveraging AI tools for marketing, analytics, customer engagement, or business growth.
• Strong understanding of how AI can be applied to customer acquisition, retention, personalization, and operational efficiency.
• Ability to identify, evaluate, and implement AI-driven business opportunities.

What Success Looks Like

The successful candidate will:

• Think like a business owner, not just a marketer.
• Use data and customer insights to uncover growth opportunities.
• Drive measurable incremental revenue through experimentation and optimization.
• Build scalable growth mechanisms rather than one-off campaigns.
• Leverage AI as a business growth enabler.
• Create a culture of data-driven decision-making and continuous improvement.

Why Join FNP

This is an opportunity to build and lead the next phase of growth for one of India's most recognized consumer brands. You will work directly on business-critical growth initiatives, influence strategic decisions, and help shape how data and AI drive the future of customer engagement and revenue growth at scale.