About The Job
The Company
MPOWER's borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada. The word that comes up the most often in our 4,000 TrustPilot reviews is the word Dream; we make educational dreams come true.
As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We're backed by over $200 million in equity capital from top global investors, which further enables our fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.
Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields. We work hard, have fun, and are passionate about our cause. For us, MPOWER's mission is personal.
As a member of our team, you'll be challenged to think quickly, act autonomously, and constantly adapt in an environment where fast change and exponential growth are the norm. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.
MPOWER has been named one of the best fintechs to work for by American Banker for the past 7 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a growth company for grown-ups, where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we're one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.
THE ROLE
Location: Bengaluru, India (Hybrid)
Team: Digital Marketing
Level: Mid-Level Manager (5 - 7 years experience)
Reports to: Director of Growth Marketing
About The Role
MPOWER Financing is seeking a Growth Manager to drive growth for our new
U.S. Graduate and Refinance loan products. In this role, you will lead the strategy and execution of integrated marketing campaigns that generate awareness, applications, and funded loan volume across North America.
You will work across the full marketing funnel, partnering with channel specialists and cross-functional teams to launch campaigns across paid media, social media, influencers, email, partnerships, and owned channels. This role is ideal for a data-driven marketer who enjoys building campaigns from concept to optimization and scaling what works.
Key Responsibilities
- Lead the go-to-market strategy and execution of integrated marketing campaigns for MPOWER's U.S. Domestic and Refinance loan products.
- Plan and manage campaigns across paid media, social media, influencer partnerships, email marketing, and strategic partnerships.
- Partner with Product, University Relations, Sales, Analytics, and Compliance teams to launch campaigns aligned with business priorities and regulatory requirements.
- Track and analyze campaign performance across the funnel, optimizing targeting, messaging, creative, and channel mix to improve results.
- Develop U.S.-market-focused messaging and audience strategies based on borrower insights, competitive landscape, and performance data.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-7 years of experience in growth marketing, digital marketing, or campaign management.
- Experience running multi-channel campaigns across paid media, social media, influencers, email, and partnerships.
- Strong analytical mindset with experience optimizing conversion funnels, CAC, and campaign performance.
- Excellent project management and cross-functional collaboration skills.
- Experience working with or marketing to the U.S. market is a major plus, particularly in roles supporting U.S. customer acquisition or growth.
- Experience in edtech, fintech, lending, or financial services is a plus
A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple-time zones and sites!
In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload and tight deadlines, a high degree of autonomy, and 80-20 everything.
