Growth Manager, D2C

Company: Promom Baby Products Pvt. Ltd.

Location: Noida (in office)

Experience: 4 to 5 years

CTC: 15 to 18 LPA

About Promom

Promom is a venture-backed maternal and baby care brand, backed by Fireside Ventures. We design and sell wearable breast pumps, sterilizers, bottle warmers and nursery products trusted by lakhs of moms across India, available on promom.in and on leading marketplaces.

About the role

We are looking for a Growth Manager to build and scale our D2C business on promom.in.

Worth being upfront: our own website is small today. Most of our revenue comes from marketplaces. This role is about building the D2C engine, not maintaining one, which means the first few months are messy and the ownership is real. You will work directly with the founding team.

Most of your week sits on promom.in. But you should be able to read what is happening on Amazon and Flipkart too, because the customer sees one brand and the two channels pull on each other constantly.

What you will own

• Paid acquisition on Meta and Google, with a budget you own and defend
• Creative strategy and testing, briefing our in-house content and 3D team and iterating fast
• Conversion across landing pages, product pages, cart and checkout
• Retention through email, WhatsApp and lifecycle flows, plus cross-sell across our range
• Offers, bundles and launch campaigns for new products
• Creator and collaboration activity that feeds performance, not just reach
• Reporting on CAC, contribution margin, repeat rate and LTV, with a view that includes marketplace so we are not optimising in a vacuum

What we are looking for

• 4 to 5 years in growth or performance marketing, ideally at a D2C brand
• Hands-on ownership of a monthly Meta and Google budget, not just oversight of an agency
• Comfortable in Shopify, ad managers and analytics tools, and able to ship changes yourself using apps and no-code rather than waiting on a developer
• Solid grip on unit economics: CAC, AOV, contribution margin, RTO, LTV
• Experience running CRO and A/B tests
• Writes clear creative briefs and enjoys working with designers
• Self-starter who is comfortable when the playbook does not exist yet

Good to have

• Baby care, personal care or wellness, or any considered-purchase category
• Working knowledge of Amazon or Flipkart advertising
• Familiarity with retention and lifecycle platforms

What success looks like

• promom.in grows from a small channel to a meaningful share of revenue
• Paid spend scales while contribution margin holds
• A creative testing system that produces winners regularly, not occasionally
• Every product in our range has a working acquisition playbook, not just the hero product

Why join us

Promom is at an inflection point in a category where quality and trust matter deeply to our customers. You will work directly with the founding team, own a meaningful part of the business, and see the impact of your work quickly.