Growth Lead

About Velo

Velo is building the video communication layer for modern work.

Our vision is to make video the default way companies explain, sell, support, train, and communicate without anyone needing to manually record.

Velo turns plain-language prompts, product context, docs, changelogs, screenshots, customer questions, and company knowledge into polished, shareable work videos in minutes.

Teams use Velo for sales demos, personalized outreach, support replies, product updates, onboarding, training, internal explainers, and customer education.

Since launching, Velo has crossed 1,000+ signups, generated thousands of video minutes, and seen users go from making a handful of videos a month to hundreds.

We believe every company will become more AI-native, and agents will eventually need to explain their work back to humans in video. Velo is building the infrastructure layer that lets agents and teams communicate through video.

We are a small, high-ownership team based in San Francisco, working at the frontier of AI, video, workflow automation, and agent communication.

The Role

We're hiring a Growth Lead to own top-of-funnel demand for Velo.

Your job is simple: bring more of the right people to Velo every week.

You will own signups, traffic, demand generation, organic growth, paid experiments, influencer campaigns, SEO, AEO, GEO, content distribution, and new channel discovery.

This is a hands-on role. You should be comfortable finding creators, writing briefs, launching pages, running campaigns, tracking signup quality, analyzing conversion, and moving fast.

We don't need someone who only makes plans. We need someone who can build demand.

What You'll Do

You will own Velo's top-of-funnel growth across organic, paid, and emerging channels.

You will:

• Drive qualified signups every week.
• Build and scale channels across SEO, AEO, GEO, social, communities, influencers, content, and paid.
• Figure out how Velo shows up when people search or ask AI tools for Loom alternatives, AI video creation, sales demos, support videos, onboarding videos, and agent video communication.
• Run influencer and creator campaigns across LinkedIn, X, YouTube, TikTok, newsletters, and niche communities.
• Test paid acquisition across Google, Meta, LinkedIn, Reddit, YouTube, and other relevant channels.
• Launch landing pages, SEO pages, comparison pages, use-case pages, and campaign pages.
• Track signups, traffic, CAC, conversion rates, activation, channel quality, and paid conversion.
• Work with design, product, and engineering to improve conversion from website visit to signup to first video.
• Build repeatable growth motions instead of one-off campaigns.
• Test, learn, ship, measure, and repeat.

Who You Are

You have 5-8 years of experience in growth, demand generation, product marketing, performance marketing, SEO, content, or founder-led GTM at a fast-moving company.

You are obsessed with figuring out where users come from and how to get more of them.

You should be strong at some of these channels and excited to learn the rest:

• SEO / AEO / GEO
• Influencer marketing
• Creator partnerships
• Paid acquisition
• Content marketing
• Social distribution
• Community-led growth
• Product-led growth
• Landing page testing
• Funnel analytics

You are analytical, but not slow. You can look at data, make a decision, and launch the next experiment quickly.

You can write clear copy, brief a creator, build a campaign, analyze a funnel, and report what worked.

You are scrappy, entrepreneurial, and outcome-driven. The goal is not to do marketing. The goal is to drive signups, usage, and revenue.

You have strong taste in messaging, positioning, and storytelling, and you are curious about AI, video, agents, and the future of work.

Why Join Us

At Velo, you will own real growth from day one.

You will help build the demand engine for a product at the intersection of AI, video, agents, and work communication.

You'll work directly with second-time founders, move fast, and have the freedom to test channels quickly.

You'll help define how the world discovers a new category: video infrastructure for AI-native work.

Competitive compensation, equity, fast learning, and real ownership.

• Let's build the future of work video together.