What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront
profitably.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplaces
Why build this
- India's D2C wave has been limited to venture-funded D2C brands today 2.
The art of selling on your own website is not democratised. There are
500k-1M sellers who can sell D2C but can at best sell on marketplaces 3.
Philosophically - we feel brand owners should spend most of their time on
the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of
storefront but don't do enough on helping merchants sell well!
Our proposition
We have a software + services proposition for the merchant with the goal of
optimising for the merchant's profitability.Our product is an all-in-one software
stack that gives merchants everything they need to sell D2C, i.e. Storefront,
Shipping, Marketing integrations, Communication. Our services layer works on
top of this software stack to achieve profitability for merchants. Here, we
combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand
As Well
- Marketing manager (top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and
take appropriate actions for merchant's profitability.Over time, the goal is to
productize our services layer - which we believe will move the baseline of what
merchants expect from a storefront software.
Team And Scale
We're at $8.5M ARR and had hit profitability earlier in the year. We've
recently raised series-B from led by Bessemer Venture Partners (who had
famously led Series A for Shopify in 2010) with participation from Elevation
Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders
- Rishabh Verma
- Harmin Shah
Role Charter
The Growth Lead will own and drive D2C sales for 15+ first-time online
brands, focusing on profitability and scaling. This role involves taking
high-level business decisions and executing strategies across website
optimization, marketing, design, and growth initiatives for D2C partners. The
Growth Lead will act as a business owner for multiple brands, making strategic
choices and driving end-to-end execution.
Responsibilities Include
- Managing profitability and scaling growth for D2C brands
- Acting as a CEO for each assigned brand, overseeing their overall growth strategy
- Taking high-level business decisions around website, marketing, design, and brand growth
- Leading process improvements and scaling initiatives across different categories
- Collaborating closely with D2C partners to tailor solutions that meet growth targets
Key Competencies & Skill-Sets
- Strong analytical and problem-solving skills
- Business acumen with a strategic mindset
- Excellent presentation and communication skills
- Highly self-motivated with a disciplined approach
- Client-centric and result-oriented
- Cross-functional collaboration skills
- Result-driven with the ability to prioritize effectively and drive actions
Location: Work from Office (6d/week), Bangalore
Skills: ecommerce,d2c,marketing
