Role Overview
The Growth Manager will be responsible for driving customer acquisition, retention, and revenue growth across our website and e-commerce/quick commerce platforms. This role combines data-driven marketing, performance optimization, and cross-functional collaboration to deliver consistent growth.
Key Responsibilities
- E-commerce & Website Growth
- Own and scale sales on our D2C website (Shopify/WordPress etc.)
- Optimize website funnels, improve conversion rates, and increase repeat purchases.
- Plan and execute website campaigns (offers, bundles, luxury gifting promotions).
- Quick Commerce & Marketplaces
- Manage and grow presence on Zepto, Blinkit, Instamart, Amazon, Flipkart, Nature's Basket etc.
- Negotiate placements, ad spends, and promotional campaigns with platform teams.
- Track platform-specific KPIs (CTR, AOV, CAC, ROI).
- Digital Marketing & Growth Hacking
- Drive performance marketing campaigns (Google Ads, Meta, Affiliate, Influencers).
- Work with agencies/vendors to optimize ROAS & CPA.
- Develop strategies to increase organic traffic & SEO visibility.
- Analytics & Reporting
- Monitor sales dashboards and create weekly/monthly growth reports.
- Track CAC, LTV, repeat purchase rate, churn, AOV, CTR.
- Use insights to iterate campaigns and improve ROI.
- Cross-Functional Collaboration
- Work with Branding, Operations, and Customer Support to ensure a smooth customer journey.
- Align with supply chain teams to ensure stock availability on platforms.
Key Skills & Qualifications
- 36 years of experience in e-commerce growth, digital marketing, or performance marketing.
- MBA from a Tier 1 college preferred.
- Strong understanding of D2C websites, quick commerce, and marketplace dynamics.
- Proficiency in Google Ads, Meta Ads, SEO tools, Google Analytics, and CRM platforms.
- Ability to work with data dashboards and make decisions backed by analytics.
- Excellent negotiation skills with platforms and agencies.
- Prior experience in FMCG, luxury brands, or beverages is a plus.
