Key Responsibilities
Demand Generation & Growth
- Design and execute multi-channel demand generation strategies (ABM, paid media, webinars, events, content syndication)
- Build and scale Account-Based Marketing (ABM) programs
- Own paid media across LinkedIn, Google, and programmatic channels
- Run continuous experiments across messaging, creatives, audiences, and channels
Funnel & Pipeline Optimization
- Develop lead scoring models and improve MQL → SQL conversion
- Execute outbound campaigns (email + LinkedIn) with personalization
- Partner closely with Sales for pipeline generation and closed-loop reporting
Marketing Ops & Analytics
- Implement automation workflows in HubSpot/Salesforce
- Build dashboards to track performance, pipeline, and ROI
- Optimize budget allocation across channels based on performance
Team & Culture
- Build and mentor a growth team as demand scales
- Drive a data-first, experimentation-led culture
What We're Looking For
Experience
- 5–7+ years in B2B demand generation / growth marketing (SaaS preferred)
- Proven track record of generating qualified pipeline and ROI
- Experience managing paid media (LinkedIn, Google Ads)
Core Skills
- Strong understanding of CAC, LTV, conversion rates, attribution, pipeline velocity
- Hands-on with HubSpot/Marketo/Pardot and Salesforce
- Experience with ABM tools (6sense, Demandbase) is a plus
- Strong analytical and data storytelling skills
Mindset
- Growth-obsessed – You think in metrics and funnels
- Experimental – You test fast, fail fast, scale fast
- Self-starter – You build from scratch and take ownership
- Strategic + Hands-on – You can plan and execute
Good to Have
- Experience in logistics, supply chain, or enterprise B2B SaaS
- Exposure to CRO, PLG, and growth experimentation frameworks
- Experience in high-growth startup environments
Tools You'll Work With
HubSpot / Marketo / Pardot, Salesforce, LinkedIn Ads, Google Ads, 6sense / Demandbase, Google Analytics, Mixpanel, Looker, Tableau
Benefits
- Competitive compensation
- Health insurance (self + family, including parents)
- Free transportation
- Flexible working hours
- Provident Fund & Gratuity
- Learning & certification support
- Performance-based rewards & recognition
