Growth & business intelligence Analyst

FCL (Fixderma Cosmetic Laboratories) is a premium, cutting-edge, science-backed dermatological skincare brand. We bridge the gap between clinical medicine and luxury skincare, creating high-performance, evidence-based formulations. Our premium range operates at an elite price tier (₹1,500 to ₹8,000), catering to highly discerning, skintellectual consumers.

We are looking for a sharp, data-driven Growth & Business Intelligence Analyst who can decode premium consumer behavior, optimize high-value unit economics, and unlock scale across our D2C and marketplace ecosystems.

As our Growth Analyst, you will own the data matrix that drives our premium portfolio. You will translate complex multi-channel data into surgical business strategies across D2C (Shopify), Amazon, Nykaa, and other premium marketplaces.

• Track & Analyze Ecosystem Performance: Monitor daily, weekly, and monthly performance across D2C and marketplaces to aggressively identify growth opportunities and eliminate revenue leakages.
• Build the Analytics Architecture: Develop, maintain, and automate high-fidelity dashboards for sales, traffic, conversion, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Average Order Value (AOV), and net contribution margins using Power BI, Excel, and GA4.
• Forecast & Demand Planning: Support high-value inventory forecasting, demand planning, and SKU-level analysis through data-backed recommendations to minimize out-of-stock leakages on premium inventory.

• LTV & Cohort Optimization: Deeply analyze customer cohorts, purchase behavior, and retention trends to maximize Customer Lifetime Value (LTV) and drive repeat-purchase profitability among our elite consumer base.
• Portfolio & SKU Optimization: Conduct granular product-level analysis to isolate our hero products, map cross-selling loops, and provide data-backed portfolio optimization recommendations.

• Omnichannel Evaluation: Audit marketing effectiveness across Meta, Google, Amazon Ads, Influencer Marketing, and CRM channels (WhatsApp/Email) through strict multi-touch attribution analysis.
• Marketplace Analytics: Drive granular insights on marketplace visibility, share of search, conversion funnels, and organic vs. paid promotional effectiveness.
• New Launch Diagnostics: Measure the exact ROI and impact of new premium product launches, campaigns, and activations through rigorous pre-and-post-performance data analysis.
• Market Intelligence: Conduct competitor and market whitespace analysis to identify emerging trends, pricing dynamics, and premium product opportunities.

• Experience: 3 to 5 years of proven experience in E-commerce Analytics, Growth Analytics, Business Intelligence, or Performance Analytics, ideally within a premium D2C, beauty, or premium consumer goods ecosystem.
• Technical Arsenal: High proficiency in Power BI, Advanced Excel, and GA4. Strong operational familiarity with Shopify Analytics and Amazon Seller Central is highly preferred.
• Data Synthesis: Exceptional capability to handle large, fragmented datasets and synthesize them into clean, executive-ready commercial insights.
• Cross-Functional Influence: A collaborative mindset with the ability to sit at the intersection of E-commerce, Performance Marketing, Brand, and Supply Chain teams to align execution through data.