Growth and Marketing Specialist

Role and Responsibilities

• Own and execute end-to-end SEO strategy including keyword research, on-page optimization, and content improvements
• Drive organic traffic growth by optimizing website pages, blogs, and landing pages
• Implement AEO strategies to improve visibility in AI search and featured snippets
• Plan and execute backlink campaigns through outreach, guest posting, and partnerships
• Manage and optimize email marketing campaigns including lead nurturing, newsletters, and re-engagement flows
• Segment audiences and personalize campaigns based on user behavior and lifecycle stages
• Collaborate with content, marketing, and sales teams to align on lead generation goals
• Distribute and repurpose content across social platforms, primarily LinkedIn
• Monitor performance metrics such as traffic, rankings, CTR, and conversions, and optimize accordingly
• Generate regular reports with insights and actionable recommendations to improve overall marketing performance

Qualifications

• 2–3 years of experience in B2B SaaS growth/SEO marketing
• Strong foundation in on-page SEO and keyword research
• Experience in building and executing backlink strategies
• Hands-on with email marketing and lead nurturing campaigns
• Skilled in using tools like Ahrefs, SEMrush, and Google Search Console
• Ability to analyze data and optimize campaigns for performance
• Experience in driving organic traffic and inbound lead generation
• Good understanding of content marketing and distribution
• Strong written communication and copywriting skills
• Self-driven with a data-focused and results-oriented mindset