Key Responsibilities
Lead Generation & Database Growth
- Develop strategies to acquire qualified leads through marketing campaigns and other acquisition channels.
- Build and continuously grow high-quality email databases of investors, entrepreneurs, strategic partners, and ecosystem stakeholders.
- Implement segmentation strategies to ensure targeted communication across different audience groups.
Customer Journey & Lifecycle Marketing
- Design and build automated customer journeys across the entire lifecycle.
- Create nurture sequences for new leads, prospective members, entrepreneurs, investors, and partners.
- Develop onboarding, engagement, retention, and re-engagement campaigns.
- Ensure every customer touchpoint delivers a seamless and personalized experience.
Email Marketing Strategy
- Own the company's email marketing strategy from planning through execution.
- Develop campaign calendars aligned with organizational initiatives, events, investment forums, educational programs, and community engagement.
- Create personalized email campaigns that drive registrations, applications, memberships, and event participation.
Funnel Optimization & Conversion
- Build and optimize full-funnel marketing workflows that move prospects from awareness to conversion.
- Continuously improve lead nurturing strategies to maximize conversions.
- Identify bottlenecks in the customer journey and implement optimization strategies.
Testing & Reporting
- Conduct A/B testing across subject lines, messaging, workflows, timing, CTAs, and customer journeys.
- Monitor campaign performance and use analytics to improve engagement and conversion.
- Report on key metrics and recommend continuous improvements.
Customer Retention & Referral Programs
- Develop campaigns that improve customer activation and long-term engagement.
- Create referral and advocacy programs that encourage members and partners to introduce new prospects into the ecosystem.
- Increase customer lifetime value through strategic lifecycle marketing.
Collaboration
- Work closely with Sales, Membership, Partnerships teams to support strategic initiatives.
- Collaborate on campaign messaging, landing pages, paid marketing initiatives, and marketing automation workflows.
- Ensure marketing activities align with company objectives and growth priorities.
