Growth & Performance Marketing Manager

Experience: 4–6 years

Location: Delhi NCR (preferred)

Brands: Suki Lifestyle & Zavari

Industry: Fashion / Lifestyle / D2C

Reporting to: Founder / CEO

We're looking for a 360° Growth Manager to drive revenue across paid and organic channels.

This role is not just about running ads.

It's about owning the entire growth engine — from traffic to conversion to retention.

• Own and scale:

1. Meta Ads
2. Google Ads (Search + Shopping)

• Build and optimise:

1. Funnel structure (cold → warm → hot)
2. Campaign architecture

• Improve:

1. ROAS
2. CAC
3. Conversion rates

• Own website performance:

1. Conversion rate optimisation (CRO)
2. Landing page strategy

c. PDP improvements

• Run A/B tests across:

1. Creatives
2. Copy
3. Offers
4. Bundles

• Work with the content team to:

1. Identify high-performing formats
2. Scale organic reach

• Support:

1. SEO strategy

b. Content-led discovery

• Build and optimise:

1. Email flows
2. WhatsApp flows
3. Retargeting journeys

• Improve:

1. Repeat purchase rate
2. LTV

• Manage and optimise:

1. Myntra
2. TataCliq
3. Other marketplaces

• Improve:

1. Visibility
2. Ad performance
3. Conversion

• Track and report:

1. Revenue (channel-wise)
2. CAC
3. ROAS
4. CVR
5. AOV

• Set up:

1. Pixel tracking
2. Analytics dashboards

• 4–6 years in performance/growth marketing (D2C preferred)
• Strong hands-on experience with:

1. Meta Ads
2. Google Ads
3. Shopify ecosystem

• Deep understanding of:

1. Funnels
2. Attribution
3. Conversion optimisation

• Data-driven mindset

• Experience with premium/fashion brands
• Exposure to marketplaces (Myntra, Ajio, etc.)
• Understanding of SEO & organic growth

• Not just an ads manager
• Not a reporting role
• Not a junior execution role

This is a business-critical growth role.

• Direct impact on revenue and scale
• Work closely with founders
• High ownership and autonomy
• Opportunity to grow into Head of Growth