- Value added to the success of the company the main purpose or objective of the job:
To support the PMT in managing brands assigned in order to ensure brand profitability.
- KRAs:
- Run the product marketing and operational activities of the division as assigned.
- Devise brand plan and marketing strategy.
- Ensure appropriate implementation of the marketing strategies on field.
- Therapy leadership- analyse the need gap in the existing portfolio based on emerging therapy trends.
- Drive brand performance through relevant strategies that are practical to implement through an energized field force.
- Market intelligence study and analysis- develop a network that provides regular information about competitors.
- Contribute to grow the market share of the assigned portfolio.
- Maintain MIS regards to brands and marketing activities.
- Skills:
- Analytical skills
- Converting information & data to a relevant & relatively unique proposition- creativity
- Communication
- Collaborative skills- cross functional excellence, between sales team as well as other support functions
- Experience: 5+years of experience in Vet Marketing.
- Qualification / Requirements: BVSC or MVSC
