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Group product manager / Senior Product manager (OTX)

Cadila Pharmaceuticals
Ahmedabad
7-12 Years
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Job Description

  • Ensuring that the brand gets the highest visibility among the competitors through marketing activity.
  • Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions
  • Understand the evolution of the market in the medium and long term
  • Making visual aid and cycle wise and promotional inputs as per brand requirement
  • Providing training to the field staff on a periodic basis
  • Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level Development of Brand Development Strategy
  • Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques. Managing Brand life cycle
  • Usage of analytical tools to identify problems and make decisions
  • Customer Segmentation.
  • Development of Promotional inputs
  • Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc
  • Development/ Usage of communication strategy & tools
  • Explore/ Identify potential market segments & new frontiers
  • Liaison with production & supply chain department to ensure availability of stocks as per billing plans
  • Training of sales force for implementation of promotional strategy, USPs etc
  • Review on effectiveness of strategies, tools etc
  • Feedback from internal customers (employees, line managers etc.)
  • Interaction with colleagues (phone calls, personal interaction, meetings etc)
  • Travel to locations to oversee implementation of marketing programs
  • Key customer Development (CRM activities)
  • Interaction & Negotiation with customers directly through customer visits
  • Monitoring of Marketing Information System:
  • Market Size, Growth, Trends for products, therapies
  • Dr Calls, KoL Meeting, Promo tools utilizations, Feedback
  • Competition and market pricing, scheme, market share
  • RoI from Marketing Promotion Activities
  • Co-ordination with Supply Chain through Products Availability, Sample allocation,
  • Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors, Communicate specification of items and better cost.
  • Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with consultants.
  • Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team and Ensure timely Replies to them.
  • Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches, Campaigns, New Visual Aids, Promo-tools.

More Info

Job Type:
Permanent Job
Industry:
Pharmaceutical
Role:
Product Manager
Function:
IT
Employment Type:
Full time
Open to candidates from:
Indian

About Company

Cadila Pharmaceuticals

Founded by Shri I.A. Modi, Cadila Pharmaceuticals Ltd. is one of the largest privately held pharmaceutical companies in India, headquartered at Ahmedabad, in the State of Gujarat. Over the last seven decades, the company has been developing and manufacturing pharmaceutical products in India and selling and distributing these in over hundred other countries around the world.

Focused strongly on Innovation and Research, the company is present in more than forty-five therapeutic areas spread across twelve specialities, including cardiovascular, gastrointestinal, analgesics, haematinics, anti-infectives and antibiotics, respiratory agents, antidiabetics and immunologicals.

At Cadila Pharmaceuticals, Research and Development is at the core of all its initiatives, be it Biotechnology, APIs, Formulations, Plant Tissue Culture or Phytochemistry.

More than 300 scientists in its various Research and Development setups reinforce the competitiveness of research in the therapeutic areas which have high unmet medical needs.

Cadila Pharmaceuticals Excellence in manufacturing facilities is central to Cadila Pharmaceuticals. The company’s formulations manufacturing plant at Dholka near Ahmedabad, Gujarat is spread over hundred acres of land. This state-of-the- art facility is not only impressive in size, but is also USFDA approved.

The second formulations manufacturing facility is located at Samba in Jammu and Kashmir. The facility meets most of the stringent quality standards across the globe to produce tablets, capsules, soft and hard gelatin capsules, liquids and orals.

Two Active Pharmaceutical Ingredient (API) manufacturing units at Ankleshwar, Gujarat manufacture a wide range of APIs and intermediates including many USFDA-certified products.

The company has strong foothold in the African continent through its formulation manufacturing facility at Addis Ababa in Ethiopia.

Job ID: 126006955

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Last Updated: 11-03-2026 01:36:13 PM
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