Designation: Product Manager
Location: Bengaluru
Role: Full time
Experience: 8+ Years of PMT experience (Sales experience would be plus)
Industry: Pharmaceutical Company
Portfolio: Gynae Portfolio /CP/ENT/Ortho Cons. Phy. Portfolio brands
Education Qualification: Graduate in Science / Pharmacy (Preferably B Pharma), MBA would be a plus.
Skills Required:
· Brand management skills throughout the life cycle of brands.
· Strong understanding of pharmaceutical market dynamics
· Strategic planning and execution capabilities.
· Good communication skills (oral and written).
· Ability to analyse data and derive insights.
· Scientific knowledge.
· Leadership and Good interpersonal skills.
· Ability to unlearn and relearn.
· Presentation skills.
· New product launch experience.
Job Responsibilities in Brief:
- Develop and implement innovative marketing strategies to strengthen the performance and market positioning of the Gynae portfolio brands.
- Support Mandate Brands within the Gynae portfolio through diverse marketing initiatives aimed at accelerating growth and market penetration.
- Monitor and analyse promotional investments to ensure efficient resource utilization and maximize Return on Investment (ROI).
- Conduct periodic review and analysis of CSP investments to enhance promotional effectiveness within the Gynae portfolio.
- Coordinate closely with cross-functional departments to ensure smooth marketing operations and timely achievement of key deliverables.
- Provide ongoing support to field teams through effective promotional inputs, resolution of medical queries, and strategic market insights.
- Organize and actively participate in review meetings with field teams and Head Office to evaluate performance and align strategies.
- Work collaboratively with State Heads to ensure successful execution of marketing strategies and optimization of promotional ROI.
- Identify market opportunities and facilitate the launch of new products aligned with the company's strategic objectives.
- Prepare and deliver annual brand plans and therapy area strategies within established timelines.
- Conduct market research and competitive analysis using internal and external data sources to identify growth opportunities and market trends.
- Develop and maintain strong relationships with Key Opinion Leaders (KOLs) and Key Business Influencers (KBIs) in coordination with the CRM and Sales teams.
- Support national and state-level conferences, scientific meetings, and CME programs through ideation, planning, execution, and follow-up.
- Address queries from field teams and customers in collaboration with the Medical Department to ensure timely and accurate responses.
- Ensure timely dispatch and effective management of promotional inputs, maintaining optimal stock levels and rational sample utilization in accordance with strategic marketing plans and monthly timelines.
- Maintain regular follow-up with field teams to ensure efficient and judicious utilization of promotional resources.
- Conduct field visits and provide on-the-job training to field personnel to strengthen execution capabilities and improve market performance.
Company Description
Pharmed Limited, headquartered in Bangalore, India's Silicon Valley, is one of the fastest-growing pharmaceutical companies in the country, with a legacy dating back to 1946. The organization focuses on evidence-based pharmaceutical and nutraceutical products that enhance lifestyle and improve disease management. Its prescription-driven portfolio is widely recognized and promoted among specialists including gynaecologists, orthopaedic surgeons and physicians. Pharmed is known for addressing unmet needs in specialized therapy areas and for launching several first time in India brands supported by strong clinical evidence. Efficient state teams and structured departments at a state-of-the-art corporate office have helped make Pharmed an eminent name in the Indian pharmaceutical market.
