We are hiring for our rapidly growing client in the pharmaceutical industry.
Position: Group Product Manager
Location: Mulund, Mumbai
Qualification: B. Pharm + MBA / M. Pharm + MBA
Experience: Minimum 4 to 6 Years of experience.
Salary: Negotiable, as per current CTC and industry standards.
Probation: 6 months
Expected Date of Joining: Immediate to 1 month.
Key Areas: Paediatrics, Gynecology, Ophthalmology, General.
Key Responsibilities
1. Product & Brand Strategy
- Develop brand plans based on market potential, customer needs and business objectives.
- Define positioning, communication, USP and differentiation.
- Develop annual and monthly brand plans and ensure execution.
2. Market & Competitor Intelligence
- Analyse AWACS/IMS market data, therapy trends and competitor performance.
- Identify market gaps and new growth opportunities for brands.
- Track competitor brands, pricing, communication and promotional strategies.
- Convert market insights into actionable brand communication.
3. Field Team Management
- Guide the ABMs/PSRs/MR teams assigned to the brand.
- Conduct regular field working and joint calls.
- Ensure effective implementation of brand strategy at the field level.
- Train the team on product knowledge, scientific communication and promotional campaigns.
4. Doctor & Customer Engagement
- Understand HCP needs and develop relevant communication.
- Develop KOL relationships in relevant therapy areas.
- Gather field feedback and incorporate it into brand planning.
- Plan CMEs, RTMs, conferences, doctor engagement programs and scientific activities for Paediatric & Gynaecology Segments.
5. Promotional Material & Campaign Management
- Develop: Visual aids, Product presentations, Doctor communication, Patient education material, Product literature.
- Coordinate with BD, Medical, Regulatory, Design and Digital Marketing team for compliant execution.
6. New Product Launches
- Conduct opportunity assessment for new molecules/products with Strategy team.
- Prepare launch strategy and positioning.
- Support forecasting and commercial planning.
- Coordinate with BD, Regulatory, QA, Supply Chain and Manufacturing.
- Drive pre-launch and post-launch activities.
- Support sales-team training, communication effectiveness, cycle meetings and development initiatives.
7. Artwork Management
- Own the end-to-end artwork process—from artwork brief, content coordination and development to cross-functional review, regulatory/QA approvals, finalisation and release of approved artworks.
8. Performance Analytics
- Regularly analyse sales, market growth, ROI, CRM, doctor engagement and territory performance and present actionable insights to Top Management.
