The role requires the candidate to play a critical role in diagnosing business and marketing challenges for an existing/new client and provide strategic solutions that can solve the problem defined. This position involves having a conceptual and applied understanding of investment planning, audience planning and media planning fundamentals and the ability to apply this knowledge towards growing a client's business.
Department - Strategy.
Job Title - Group Head - Strategy.
Location - Gurgaon.
Job Responsibilities :
- Build insight-led digital, media and communications strategies from scratch, grounded in audience, category and business objectives.
- Turn ambiguous briefs/business problems into clear strategic frameworks, sharp narratives and actionable recommendations.
- Support new business pitches with research, opportunity mapping, audience analysis and strategic storytelling.
- Partner with media planning teams so strategic thinking translates into practical, high-quality integrated media ideas.
- Lead deep-dive research across consumers, culture, category, competition and platforms to identify growth opportunities/white spaces.
- Use AI and research tools to improve speed and quality of thinking while maintaining strong strategic judgement and output standards.
- Develop insight-led digital/media/communications strategies based on audience understanding, category context and business objectives.
- Decode briefs to identify the real business/marketing problem and frame the strategic response.
- Build compelling presentations, pitch narratives, recommendation decks and strategic POVs.
- Conduct research across consumers, culture, category, competition, platforms and performance signals.
- Support new business development through opportunity mapping, audience sizing, strategic storytelling and whitespace identification.
- Collaborate with media planning, client servicing, creative/content and analytics teams to convert strategy into workable media ideas and integrated planning approaches.
- Bring data-backed problem solving, clear logic and high standards of output quality to daily work.
Qualifications :
- Minimum 5+ years of experience in marketing strategy, brand/communications strategy, digital media planning or integrated strategy.
- Candidate should be at an intermediate-to-strong practitioner level: able to hit the ground running, learn independently and operate with minimal handholding.
- Expert knowledge required: GWI, TGI, Similarweb, Comscore, AdClarity, Google Ads Manager, Meta Ads Manager, syndicated research, competitive intelligence platforms, desk research/databases, PowerPoint/Google Slides, Excel/Sheets, and AI tools for research synthesis, hypothesis building and narrative sharpening.
- Good to have: DV360/Google Marketing Platform, Meta Business Suite, YouTube/Google Trends, social listening tools
- Digital/Integrated media agencies, integrated creative agencies, strategy/planning teams, consultancies, publisher/platform strategy teams or client-side brand/digital strategy roles.
- Strong exposure to pitches, integrated media/communication strategy, audience research, category/competitive landscaping and client presentations.
- Useful category exposure: FMCG, BFSI/fintech, tech, auto, retail/e-commerce, entertainment, lifestyle, beauty, CPG, telecom or other high-digital-investment categories.
- Candidate should have demonstrable examples of strategy development, pitch support and research-led assignments.
About Omnicom Media
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.
Diversity, Equity & Inclusion at Omnicom Media
At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.
