Group Head SEO

Group Head SEO

Job Description

Expectations:

To align SEO efforts with brand expectations while setting standards of SEO across the industry.

Experience required:

Min 8-10 years experience in SEO

Responsibilities:

Responsible for the SEO strategy formulation and contributing heavily to the growth of clients as well as the agency

1. Define requirements, tasks, and resources associated with SEO strategy for our clients
2. Manage and oversee the responsibilities of the team and overall SEO offerings
3. Develop a mechanism for clients to experience the depth of our service offerings, in order to drive growth in line with company imperatives to increase the value per client and billings per client
4. Keep pace with SEO, search engine, and internet marketing industry trends and development
5. Leverage robust knowledge of SEO to drive strategies and initiatives in order to achieve client's business goals
6. Ensure the team is following the timeline set and delivering work the Schbang way
7. Meeting Schbang's business targets for the SEO department
8. Developing long-term relations with clients
9. Implementing a robust schedule for the following:

⮚ KPI Sheets for Every Client

⮚ Invoice / Estimate Tracking

⮚ P & L Management for the team

⮚ Collections Management

⮚ Manpower mapping and Salary Budgeting

1. Identify opportunities for mining existing brands as well as build projects for the teams in order to aid in meeting of targets
2. Identify and Develop PR opportunities that create a favorable image for the team and company at large
3. Identify growth and training opportunities for the team
4. Facilitate ineffective payment collection from clients, to ensure the company's financial liquidity

KPIs:

• At least 2 blog case studies highlighting business impact through SEO strategies implemented (Maximum 1 per brand)
• At least 4 instagram and linkedin carousel features for Schbang page highlighting small wins through strategy implemented (Maximum 2 per brand)
• Participate in at least 2 external website awards
• Conduct at least 4 internal trainings in a year
• Tracking and meeting annual targets

Skills required:

• Excellent understanding of SEO
• Ability to troubleshoot SERP issues in a fast-paced environment
• Strong attention to detail with an analytical mind and problem-solving attitude
• Fantastic time management skills
• Ability to manage and work with teams
• Good clear communication
• Google Analytics Power User
• Understand and read website events and codes
• Ability to adapt to new tools and softwares
• Resolve team conflict
• Outstanding communication with internal and external stakeholders
• Preparing pitch decks
• Presentation skills

Tools to master:

• Google Analytics
• SimilarWeb
• SEMRush
• AHRefs
• Screaming Frog
• Google Search Console
• Google Docs, Slides, Sheets | Excel, Word, Powerpoint