Role: Group Brand Manager
Location: Mumbai, MH
Experience: 10+ years (Paints / FMCG / Consumer Durables)
Role Overview:
- We are looking for an experienced Group Brand Manager to lead category growth within our Decorative portfolio (Interior, Exterior & Retail products).
- This is a senior marketing leadership role focused on driving brand strategy, portfolio expansion, and market impact while managing a team of 45 Brand Managers.
Key Responsibilities
- Own and drive strategy for assigned category (main category + sub-categories)
- Lead new product launches and lifecycle management initiatives
- Identify growth opportunities through market and consumer insights
- Drive launch execution as per brand calendar to achieve sales objectives
- Develop pricing strategy frameworks (MOP/DNP/MRP exposure required)
- Plan channel initiatives and consumer promotions to accelerate sell-out
- Build communication strategy to strengthen brand equity
- Collaborate with R&D, Sales, Supply Chain, Influencer teams, and external agencies
- Manage annual marketing budgets aligned with business goals
Candidate Profile
- 10+ years in Brand / Product Management
- Background in Paints / FMCG / Consumer Durables
- Strong marketing strategy orientation (no direct P&L ownership)
- Proven new product launch exposure preferred
- Experience in pricing frameworks and agency management
- MBA from a Premier / Tier-1 B-School
