ROLES & RESPONSIBILITIES:
- Lead multiple projects/brand(s) simultaneously, ensuring optimum delivery and strong integration across the organization.
- Pilot projection plans (short-term and long-term) with key business/ brand partners to lead and execute.
- Manage and meet revenue budgeting for all key accounts.
- Heighten advertising revenue through innovative digital advertising and other monetization efforts.
- Enrich client-agency relationships, effectively engage with clients, and understand their digital media needs.
- Lead the programming, management, measurement, monitoring, and reporting of campaign performance and recommend the foremost option to achieve enhanced and sustainable growth results.
- Drive brainstorming sessions for generating new and innovative growth strategies.
- Develop a deep understanding of the target audience to build customer personas, thus identifying how these different cohorts contribute to revenue.
- Spearhead the content calendar, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and other online engagements.
- Drive innovative yet effective content marketing strategies to aid brand/private labels/new launches.
- Oversee digital asset creation management (videos, websites, mobile apps, and more) as deemed necessary.
- Oversee management of the creative process for digital media-specific design assets and intervene in the Creative Team efforts as required to ensure that strong marketing standard methodologies are being met.
- Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal/External teams.
- Proactively identify and evaluate emerging trends, technologies, and insights; provide thought leadership.
- Provide tactical assistance in online/offline publishing, PR activities, and case studies frequently.
- Ensure adherence to accounting diligence through supervising/overseeing estimates, POs, invoicing, and final payment release for owned accounts.
- Be active for the client on weekdays and weekends.
- Provide project progress reporting to the respective reporting person.
REQUIREMENTS:
- Minimum 7 years of experience in digital marketing or client servicing.
- In-depth understanding of the advertising industry, including trends, technologies, and best practices.
- Proven experience in client servicing or account management within an advertising agency. Strong ability to build and nurture client relationships.
- Familiarity with the creative process and the ability to work collaboratively with creative teams. Understanding of branding, design, and storytelling.
- Exceptional communication skills, both written and verbal. Ability to articulate ideas clearly and present them effectively to clients and internal teams.
- Leadership skills to guide and inspire a team of client servicing professionals. Experience in managing and mentoring team members.
- Ability to develop and implement strategic plans for advertising campaigns. Understanding of how advertising fits into the overall marketing strategy.
- Quick and effective problem-solving skills to address challenges that may arise during campaigns.
- Familiarity with digital marketing platforms, social media, and online advertising.
- Ability to adapt to changes in client needs, industry trends, and campaign requirements.
- Effective time management skills to meet deadlines and manage multiple projects simultaneously.
- A bachelor's degree in marketing, advertising, communications, or a related field.
- For more senior roles, a strong portfolio showcasing successful advertising campaigns and client relationships.
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
